Saas
Marketing Strategy 101: Building your SaaS Marketing Plan
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Creating a successful marketing plan to help grow your SaaS business is no easy feat. This will be your roadmap for the next 3-12 months, and although there will always be room for flexibility, it’s vital that your marketing plan helps you to achieve the growth goals of your business.

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Lead-generation
4 Tactics For SaaS Lead Generation
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As a SaaS company, you know it's essential to be generating leads, but are you finding it a struggle to work out how you can implement ways of acquiring them? Or do you perhaps feel that you have exhausted all avenues?

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inbound-lead-generation
How To Supercharge Your SaaS Lead Generation
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In a competitive industry with high churn rates, sluggish lead generation is a big obstacle for many SaaS businesses. You know you have a great product that could help thousands of customers, but getting the engagement and commitment from the right audience can be tricky. After all, you have to translate the value of a multifaceted and technical service while justifying the cost – often subscription-based – to the customer.

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someone using software
7 Tips For Promoting Your SaaS Free Trial
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For SaaS companies, free trial offers are a great asset to promote as it can be difficult to convey the value of the product through the complicated and technical jargon used to describe it. It’s essential to promote your free trial offer so that customers can start experiencing your product first hand and learn about the features offered by using them.

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marketing budget
How You Can Protect Your SaaS Marketing Budget
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It’s a sad fact of marketing life that your budget is often at risk, and when the company wants to make a saving, the marketing budget is usually the first thing that gets slashed. In 2018, most marketers increased their marketing budgets, but 8% of marketers still expected to see a decrease. While those 8% were suffering, 46% looked to be getting a budget increase, something that could push them, and their companies, even further ahead.

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inbound ROI for SaaS
How Inbound Marketing Improves ROI For SaaS Companies
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Inbound Marketing can be a powerful tool for many organisations, but in particular, SaaS companies can benefit from the inbound methodology. However, a stumbling block many marketers face is actually getting the budget they need to start their inbound marketing efforts. With so many different departments competing for spend at a SaaS company, it can be difficult to secure a budget over another department.

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Team In A Meeting
How to Secure Buy-in for your Inbound SaaS Marketing Strategy
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On-demand software solutions are utilised by most modern businesses. As a provider of these services, it’s crucial to present your offering in a way that distinguishes your brand from other competitors and increases the lifetime value of your customers. To achieve this, you need an inbound marketing strategy, and it’s important to get everyone in your business on board with the concept.

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