Our Resources

All our helpful downloads in one place!

Planning an inbound marketing strategy
6 Keys To Planning An Digital Marketing Strategy

In this free ebook you will discover the core elements that make up inbound marketing strategy and how an Inbound GamePlan brings them together into actionable steps.

Each of the six areas in this ebook hold great potential for your company and how they are maximised when working together towards a unified Inbound GamePlan.

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Website design - why growth driven design works fast

The Beginner's Guide To GDD

The traditional web design and development process is dead.

Growth-Driven Design is offering organisations a better way of launching a new website, utilising actual data driven solutions rather than simply relying on their gut feeling about what will work.

In this free eBook, you'll learn about what GDD is and how it is revolutionising the web development scene.

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Free marketing resource - Buyer persona template

Free Buyer Persona Template

Create your very own buyer personas for your business

Learn more about your customers by understanding your buyer personas. Download our how-to guide to understanding your buyer personas so you can start to tailor your content to the specific needs, behaviors, and concerns of different groups.

Learn:

  • What buyer personas are;
  • How you can use them;
  • How to create your own;
  • Complete the form on the right to get instant access to a step by step guide to creating your buyer personas.
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How to choose an inbound marketing agency

Guide To Choosing An Inbound Agency

Are you looking to improve your web presence by working with an experienced and skilled inbound marketing agency, but aren't sure how to identify the one that's right for you? In this free eBook we'll outline six things you need to be on the lookout for during the pitching process, including:

  • What digital services do they offer?
  • Do they practice what they preach?
  • Do they place an emphasis on measurement?
  • Request your free eBook by completing the form on the right.
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Guide to identifying buyer personas - free marketing resource

The Ultimate Guide To Identifying Your Buyer Personas

Is your content marketing failing to drive the results you've been hoping for?

By using customer segmentation to create your business' unique buyer personas you'll be able to create effective, targeted content that drives more traffic to your website, increases user engagement and ultimately converts more leads into customers.

In this eBook you will:

  • Learn more about customer segmentation
  • Discover the vital benefits of using buyer personas
  • Learn how to research and build your buyer personas, as well as what information should be included
  • Understand what 'Negative' personas are and why you need them
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How to run an inbound marketing campaign - Free marketing resource

Guide To Running An Inbound Marketing Campaign

Do you want to turn your website into a lead generation machine?

If you want to drive more traffic to your site, generate more leads and convert more of those leads into customers, then this eBook can help.

Inbound marketing helps businesses grow.  Download this guide and you'll discover how to:

  • Make your website work for you;
  • Identify your ideal target customer;
  • Capture visitors' details to put you in control of your marketing;
  • Nurture your leads to get them hungry to buy;
  • Delight your customers and turn them into raving fans.

This step by step guide will run you through all the elements needed for a successful Inbound Marketing campaign. Following from start to finish will give you a detailed picture of what Inbound Marketing is, why it works and how to do it.

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Get more website leads - Free marketing resource

9 Things You Can Do To Generate More Leads

Have you been conducting traditional marketing only to find that your phone isn't ringing?

If you're not generating enough leads for sales then you aren't going to be able to hit your targets and, ultimately, grow your business.

In this free eBook we take a look at a number of strategies you may not have thought of such as:

  • 'Guerilla' marketing
  • 'Lumpy' mail
  • What is Inbound Marketing?
  • and more.
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Onpage optimisation guide - Free digital marketing resource

The Beginner's Guide To Onpage Optimisation

You may already know that links are essential for high rankings - but so is on-page optimisation.

In this free eBook you'll learn:

  1. What on-page optimisation is and why it's important;
  2. The code-level elements required for effective on-page optimisation;
  3. How to optimise on-page content for search engines;
  4. How to optimise your images for search engines and much more.
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A beginners guide to creating a website with wordpress

The Beginner's Guide To Wordpress

Get started with one of the world's most powerful content management systems.

WordPress is used by organisations all over the world for easily managing and maintaining their websites.

Upload new website pages, blog posts, managing website users and much more.

In this free eBook we'll show you how to:

  • Upload new webpages and blog posts;
  • Install new plugins;
  • Manage website users;
  • Use WordPress to optimise your website for search engines.
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Guide to using google adwords - customer match

Essential Guide To Google Customer Match

Customer match is one of the most powerful targeting features available to Google AdWords customers.

Download this step-by-step guide on how to plan and implement customer match and you'll discover

  • Exactly what customer match is.
  • How not to fall foul of Google's customer match policies.
  • How to set up your customer list within Google AdWords.
  • How to set your AdWords campaigns to target your lists.
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10 Questions for a digital agency

10 Questions For A Digital Agency

If you're currently looking for a digital agency to help supercharge your online presence, you might be unsure of how to recognise a which one will be right for you.

There are many agencies out there to choose from, but with this free eBook you can learn 10 key questions that you should be asking any prospective agency, including:

  • What sort of services do they think you'd benefit from
  • How they'd manage your account
  • What ROI you can expect to see
  • And much more besides
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