The Digital Growth Agency

The Ultimate Guide To Identifying Buyer Personas

Is your content marketing failing to drive the results you've been hoping for?

By using customer segmentation to create your business' unique buyer personas you'll be able to create effective, targeted content that drives more traffic to your website, increases user engagement and ultimately converts more leads into customers.

In this eBook you will:

  • learn more about customer segmentation
  • discover the vital benefits of using buyer personas
  • learn how to research and build your buyer personas, as well as what information should be included
  • understand what 'Negative' personas are and why you need them
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