Explore Klood Digital
It’s getting harder and harder to reach out and grab the attention of prospects nowadays, isn’t it?
That’s because they’re inundated with advertisements, spam emails, cold calls and other interruptions to their already busy day.
People simply don’t buy like that any more. Think about it — if you want have an issue that you want to solve, or you’re looking for a product or service, what do you do? You go straight to Google, right?
You’ll search firstly to define your problem, then for solutions, and finally, once you’ve got three or four options, you’ll look for reviews and comparisons. By the time you’re ready to contact a vendor, you’ve done your own research, you know what you want to buy, who you want to buy it from and how much you want to pay for it.
This is where inbound marketing comes in. Inbound is a strategy for growing your business, using a four stage process:
Attract the right people to your website
Convert those people to leads
Close your leads so they become customers
Delight your customers so they become advocates.
As you can see from the diagram, there’s lots of different tactics that form your inbound strategy.
It’s our job as inbound marketing experts to ensure all of these tactics are working together, and we’ve developed a proven customer journey that will get your business growing in the right direction.
“If you know that your prospects are doing research, you better make damn sure that it’s you that provides that research material because, if you don’t, your competitors will.”
- Trevor Nicholls.