Video is becoming an increasingly popular tool for marketers as more and more users prefer to engage with this type of media when making purchasing decisions. It’s therefore important to know the statistics surrounding the topic so that you have all the information you need in order to use it effectively.
So you want to jump on the video bandwagon? Good for you, because video is so much more than just a fad, it’s the way that people want, no, expect, to consume information in 2019. You can use video to generate engagement and interest in your products or services, strengthen your brand, educate, inform and excite potential customers.
There’s plenty to suggest that video is the big star of digital advertising for 2019 and beyond—just take a look at these inspiring stats:
78% of people watch video every week - and no, not all of those are of cats.
So, you’ve got a digital marketing strategy in place. You’re getting content out there, the website’s looking great, your blogs are going out regularly, and your social media game is top notch, but what’s the next step? How can you take your marketing to the next level?
Video is one of the biggest trends in digital marketing today, with 81% of businesses using video as a marketing tool, and with 72% of people saying they would rather use video to learn about a service (Hubspot), the statistics support the use of video in your marketing.
By 2020, online video content will make up more than 80% of all consumer internet traffic. This makes video look like a terrific channel through which to increase your return on investment!
Because your potential customers want it! This may seem like a very vague and short answer, and while yes it is, I will explain in more detail throughout this blog.
In the past, video animation has been an expensive process and reserved for marketing teams with large budgets. However, as technology improves it is now possible to produce a well executed animation within a more modest budget.