video

You’ve seen all the statistics surrounding video and how it can help sell software, so you know a video can help you market your SaaS offering. But the question is, what type of video should this be?

Do you know what the biggest commodity in marketing is these days? 

When you set out to create an explainer video, you’ve got all of these fantastic ideas in your head. Stunning visuals, characters to bring to life, diagrams and illustrations that are going to make your product a must-have to anyone watching your video.

Deciding to create an explainer video for your software product is a fantastic idea. When it comes to generating and converting leads, visual storytelling is a powerful tool to use throughout your sales funnel.

If you are looking to create engaging content that resonates and compels your intended audience to take action, animated videos may be the perfect medium for you. With its ability to express a brand’s message in a clear and concise manner, it’s no wonder that explainer videos for businesses are becoming one of the biggest trends in the digital space.

While video is a fundamental of marketing in 2019, it’s still the new kid on the block; and as such, people have a lot of questions about what exactly it entails, and how it works. We’ve set out to answer the most frequently asked ones.

Whether you need one or multiple videos, choosing the right explainer video agency is essential to getting the output you desire.

Definition of an explainer video An explainer video is a quick way to convey the core functions of your product or service in a digestible, sharable format. Your video can be animated or live-action; the key is to make it attention-grabbing, memorable and informative. Use your explainer video to tell the viewer what your business is about and how your value proposition is going to address his or her pain points. 

You’ve heard all the hype around using video content, and you’re ready to jump on board. But how exactly is an animated explainer video made and what does the process entail?