Definition of an explainer video An explainer video is a quick way to convey the core functions of your product or service in a digestible, sharable format. Your video can be animated or live-action; the key is to make it attention-grabbing, memorable and informative. Use your explainer video to tell the viewer what your business is about and how your value proposition is going to address his or her pain points.
You’ve heard all the hype around using video content, and you’re ready to jump on board. But how exactly is an animated explainer video made and what does the process entail?
So you want to jump on the video bandwagon? Good for you, because video is so much more than just a fad, it’s the way that people want, no, expect, to consume information in 2019.
So you’re starting to think about using videos in your company's marketing? Great decision! We think animated explainer videos are the place to start, but what exactly is an explainer video?
Video is becoming an increasingly popular tool for marketers as more and more users prefer to engage with this type of media when making purchasing decisions. It’s therefore important to know the statistics surrounding the topic so that you have all the information you need in order to use it effectively.
There’s plenty to suggest that video is the big star of digital advertising for 2019 and beyond—just take a look at these inspiring stats:
78% of people watch video every week - and no, not all of those are of cats.
So, you’ve got a digital marketing strategy in place. You’re getting content out there, the website’s looking great, your blogs are going out regularly, and your social media game is top notch, but what’s the next step? How can you take your marketing to the next level?
Video is one of the biggest trends in digital marketing today, with 81% of businesses using video as a marketing tool, and with 72% of people saying they would rather use video to learn about a service (Hubspot), the statistics support the use of video in your marketing.