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Should You Use Social Media for SaaS Lead Generation?

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5 Examples Of Excellent Video Facebook Marketing
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5 minute read

The world of social media is a weird and wonderful place. One minute, you’re browsing through the beautiful holiday snaps of your best friend’s recent holiday to an exotic far flung location, the next, you’re being tagged in a video of a goat ‘singing’ like Taylor Swift. Like I said, weird and wonderful. Whilst the primary aim of people logging into Facebook is to engage with their friends, family and social circles, the platform is now recognised as a fertile place in which to advertise.

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The Anatomy of a Great Facebook Post
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3 minute read

There are over 60 million Facebook pages all competing to capture the attention within a user's feed. Managing your organisation's social media presence can be pretty time-consuming, particularly if you’ve been tasked with it on top of another role.

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5 Common Social Media Myths Debunked
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3 minute read

There are many myths that surround the use of social media marketing, from how much of a return on investment you can expect from it, to how your company should be using it. Here’s five of the most common misunderstandings that affect the value of social.

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2016: The Year Facebook Fell For Video
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2 minute read

2016 was the year of tumultuous upset and consternation. We’ve gone through breakups (RIP Brangelina), a summer of sport under the Rio sun, political controversy that caught even the candidates themselves by surprise, and a running stream of (not so) living legends passing away.

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Why aren't people following me on Twitter?
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3 minute read

You are doing everything right: creating great content, scheduling it at the suggested times and engaging in conversations, but your follower number just isn't changing. If a growth in audience is one of your KPIs this can be quite frustrating.

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