SaaS Marketing and Growth Blog

Our longstanding clients will know about Klood's transformation and evolution over the years. Since coming under the leadership of Trevor Nicholls, we've worked hard to hone our skills, evaluate...

So, we’re already through the first seven weeks of 2021 and, even though we still don’t know when it will be, every day, week and month that goes by, we’re getting closer to the time where we can...

The monthly recurring revenue (MRR) metric is one that SaaS companies with a subscription-based pricing model need to keep a close eye on. MRR measures the total revenue that a company will...

The definition of inbound marketing is “A business methodology that attracts customers by creating valuable content and experiences tailored to them” (HubSpot). Whereas, prospecting is “the...

Sales strategies for SaaS companies require careful planning and a lot of attention from your sales team if you're to keep those subscriptions rolling and your customers happy and engaged. Metrics...

It has never been more important to have an efficient sales pipeline. How hard you’ve been hit by the coronavirus lockdown will depend a lot on what industry you’re in. For SaaS vendors, it will...