SaaS Marketing and Growth Blog

The bread and butter of any company is its sales process. If you are unable to scale or report on sales and marketing efforts, it is likely that it is because the sales process is not defined or...

A good lead database or Customer Relationship Management (CRM) is a popular term these days and well-known amongst marketers. But what about salespeople? Do they see the CRM as a marketing tool only?

Sales cycles are repeatable processes followed by sales teams to convert a lead into a customer. A well-defined sales cycle helps you plan your next move and pinpoint your lead’s position in the...

HubSpot Lifecycle Stages, Lead Status, and Deal Stage are essential concepts you will encounter in your HubSpot portal. A clear understanding of these will help you map out your sales process and...

The reason why HubSpot has become such a popular platform amongst sales teams is largely due to its easy-to-use, practical features. With minimal complication, you can access the key performance data...

Our longstanding clients will know about Klood's transformation and evolution over the years. Since coming under the leadership of Trevor Nicholls, we've worked hard to hone our skills, evaluate our...