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Why is ABM adoption growing? ABM is quickly becoming an indispensable tool for organisations involved in B2B marketing due to its potential to grow a client base, deliver higher customer...
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The monthly recurring revenue (MRR) metric is one that SaaS companies with a subscription-based pricing model need to keep a close eye on. MRR measures the total revenue that a company will...
The definition of inbound marketing is “A business methodology that attracts customers by creating valuable content and experiences tailored to them” (HubSpot). Whereas, prospecting is “the...
Sales strategies for SaaS companies require careful planning and a lot of attention from your sales team if you're to keep those subscriptions rolling and your customers happy and engaged. Metrics...
It has never been more important to have an efficient sales pipeline. How hard you’ve been hit by the coronavirus lockdown will depend a lot on what industry you’re in. For SaaS vendors, it will...
The next Milton Keynes HubSpot Users Group quarterly meetup is now open for registration. In the first ever virtual meetup for the MKHUG community, we will be holding a panel discussion with sales...
In the past, while supporting clients on their website projects, our recommended platform of choice was generally Wordpress. Not surprising really when you consider that Wordpress powers over 30%...
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