Previously, salespeople had a system whereby they’d collect, categorise and manage leads. All of this would be done manually. In those days, you could argue there was nothing wrong with following this system. However, If you’re a salesperson and you’re still doing this now, I’d be worried. Deeply worried.
If you work in an industry that sells a product or service, then it’s more than likely you’ve heard the term ‘CRM’, or Customer Relationship Management. Good CRM gives a company the ability to nurture, maintain and improve customer relationships whilst maximising general company efficiency in how they operate.