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Should You Use Social Media for SaaS Lead Generation?

How to Keep Your Twitter Audience Growing
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7 minute read

Whether you have recently launched a business page on Twitter or have an established following, growing your audience is likely to be a key aim. Obviously you want to attract relevant, loyal followers who will engage with your brand and buy into your products or services. But what is the best way to do this?

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The Ultimate Social Media Glossary
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16 minute read

Don't know your geolocation from your geotagging? Or your Follows from your Followers? Well have I got the blog for you. Here's all your key terms for Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram, Youtube and more.

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Five YouTube SEO Myths Debunked
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4 minute read

There’s no denying that YouTube is one of the most popular sites on the web, with over one billion total users who return in their masses every day to catch up on their favourite video content. In fact, it’s estimated that around 300 hours of footage is uploaded each minute to the platform. Unfortunately, for digital marketers, this means getting your content seen can be quite the task. Much like parent company Google, the exact algorithms that decide if a video should rank higher or lower on YouTube under lock and key . This doesn’t mean we know absolutely nothing about Youtube SEO, but it has led to a few sensationalists and bad sports throwing out some misleading and downright untrue theories into the mix. Therefore I’m going to debunk the top five YouTube SEO myths to help you improve your channel’s rankings.

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Facebook Ads: Which Metrics To Focus On
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3 minute read

When reporting on your Facebook ads there are a lot of metrics you could focus on. However, the vast majority of these aren’t actually that important, making it very easy to fall into the trap of concentrating on things that don’t really matter. With that in mind, here are some of the metrics you should focus on as well as some that you most definitely should not.

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Why Everyone Should Use Agile But Most End Up With Waterfall
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5 minute read

Waterfall and Agile are both Project Management methodologies. If you’re reading this article you probably already have a reasonable understanding of what both Waterfall and Agile are but nonetheless I’ll give you a quick explanation of both. Additionally, just as a quick note, as I’m a Website Project Manager I’ll be referencing software development mostly in this article.

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Facebook Launches Instant Articles
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2 minute read

Facebook has recently announced the launch of it’s new tool, Instant Articles which claims to be 10 times faster than standard web articles that are currently being shared by publishers.

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LinkedIn Elevate : Employees Become Brand Ambassadors
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2 minute read

 LinkedIn has announced a new product called “LinkedIn Elevate” which helps employees share their company’s content easily on LinkedIn and Twitter. The new desktop and mobile app (on iOS and Android) will be available by Q3 2015. The new tool’s objective is not only to make content easier to share, but to also measure the impact of social engagement for companies. Elevate will enable employees to schedule information to better target their messages and to send them at the best time, such as out of office hours.

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Optimising your Business’ Youtube Channel
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5 minute read

With the recent boom in the vlogging industry, Vloggers have become interactive digital celebrities with brands taking note of the vast array of partnership opportunities to enhance PR and digital strategy. However simply working with Youtubers isn’t your only option when it comes to using Youtube to expand your brand’s awareness. In fact creating your own Youtube channel is becoming a rapidly successful move and so with this in mind you’ll want to do everything in your power to convert a viewer to a subscriber when they land on your brand’s new channel. So to help you get started and optimize your Youtube homepage we’ve created a ‘channel checklist’.

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