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SaaS Churn Analysis:  Top 3 Reasons Users Cancel
SaaS Churn Analysis: Top 3 Reasons Users Cancel
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3 minute read

SaaS user cancellations can stack up faster than your sales team can get new leads through the door, and when the scales tip too far in the wrong direction, your software business may struggle to recover. That's because the pressure to showcase exponential growth is considerably higher when compared with other industries. If a software company is only experiencing a 20% annual growth (which is a reasonable figure for other types of businesses), the likelihood of it ceasing to exist in a few years is 92%. Yikes!

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3 Great Examples of SaaS Companies Delighting Customers
3 Great Examples of SaaS Companies Delighting Their Customers
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3 minute read

2020 is shaping up to be a great year for SaaS companies. As more businesses and individuals move to cloud-based technologies, the demand for efficient, engaging and value-adding software is rising. The challenge is setting yourself apart from the competition entering the market daily. The fast production cycle for software products and the necessity for continuous improvement creates a hostile environment for companies who may not have the financial backing to compete at scale. This is where your ability to delight customers can act as a USP. Happy customers will help you to use positive interactions to prevent churn, increase retention and attract new fans to your brand.

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How the GamePlan Helps Selling SaaS
How the GamePlan Helps Selling SaaS
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4 minute read

All businesses start out as great ideas. You come up with a piece of software that fills a gap in the market. You have confidence that your ingenious offering is going to wow customers. So you spend your budget on advertising, promotion, and lead generation tactics to create awareness. As soon as everyone knows who you are and what you do, they'll be lining up to buy – right? The enthusiasm is high, and the expectations even more so. According to Gartner, SaaS revenue is set to reach $278 billion by 2021– hugely encouraging figures for anyone trying to stake a claim to a slice of that pie. But what happens when your profit margins don't line up?

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Why Lead Nurturing Is So Important for SaaS Lead Generation
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4 minute read

To get to the sale, you need the lead – a qualified lead that's ready to purchase and become an advocate for your software. This means, you need to pay careful attention to the experience you provide throughout the buyer's journey because the end goal isn't just to make the sale, it's to retain the customer and prevent churn – the dreaded foe of most SaaS businesses. If you invest in developing a customer journey that prioritises lead nurturing, your cost of acquisition will decrease significantly, and the ROI will feed back into the growth and development of your business.

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www.klood.comhubfsSaas
How to Hire a Winning SaaS Sales Team
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5 minute read

Growing your team is an exciting step forward – it's an indication that your business is thriving and serving more clients. Finding the right professionals to fit the role, however, can always be a little tricky – particularly in the software as a service (SaaS) industry. 

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