Featured blog

6 SaaS Sales Metrics And What They Mean

Why Lead Nurturing Is So Important for SaaS Lead Generation
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4 minute read

To get to the sale, you need the lead – a qualified lead that's ready to purchase and become an advocate for your software. This means, you need to pay careful attention to the experience you provide throughout the buyer's journey because the end goal isn't just to make the sale, it's to retain the customer and prevent churn – the dreaded foe of most SaaS businesses. If you invest in developing a customer journey that prioritises lead nurturing, your cost of acquisition will decrease significantly, and the ROI will feed back into the growth and development of your business.

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How to Hire a Winning SaaS Sales Team
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5 minute read

Growing your team is an exciting step forward – it's an indication that your business is thriving and serving more clients. Finding the right professionals to fit the role, however, can always be a little tricky – particularly in the software as a service (SaaS) industry. 

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How To Convert Free Trials Into Paying Customers
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4 minute read

So, you've welcomed new users with a free trial. They love your software and are making the most of the features and benefits it has to offer. But what happens when the free trial draws to a close? Many SaaS businesses struggle with this issue; reportedly, only 25% of free trial users turn into subscribers.

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Does Your SaaS Business Need a Churn Analysis?
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3 minute read

Losing customers is always undesirable. The effects of negative growth can mean the end of the road for many SaaS businesses, so understanding churn and knowing what this metric means for your revenue is hugely beneficial when it comes to shaping up your overall marketing strategy and even revising how your service delivers value. 

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