Magali Loridan

Often when you join a company, you are expected to hit the ground running, whilst struggling to remember everyone’s names and more importantly, their roles within the company.

Employees are a company’s most valuable asset. This fact can not be stressed often enough: employees are key to a company’s success. So, how can a company use this valuable resource to its maximum advantage online? Turn them into active social media brand ambassadors. LinkedIn’s latest tool, “LinkedIn Elevate”, is designed to improve a company’s communication strategy by engaging its employees  in the business’ online marketing strategy.

 LinkedIn has announced a new product called “LinkedIn Elevate” which helps employees share their company’s content easily on LinkedIn and Twitter. The new desktop and mobile app (on iOS and Android) will be available by Q3 2015. The new tool’s objective is not only to make content easier to share, but to also measure the impact of social engagement for companies. Elevate will enable employees to schedule information to better target their messages and to send them at the best time, such as out of office hours.