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What is a Typical Churn Rate for SaaS?

4 Tactics that Convert SaaS Freemium Users into Customers
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7 minute read

For SaaS companies, and indeed traditional software companies, part of the sales process is giving prospects access to the software for free. This offers them a chance to get hands on with the solution, really see if it fits the way they work and can deliver the end results they are looking for. In this article we are going to look at the best tactics you can deploy to ensure a healthy conversion rate of free to paid users.

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What is Sales Enablement for SaaS Sales?
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4 minute read

Sales enablement was defined back in 2008 by research firm Forrester as:   “Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimise the return on investment of the selling system.”   Poetry is not Forrester’s strong point; however, the approach of enabling sales teams via a process that provides them with the right tools, at the right time, for the right audience is very much at the heart of sales enablement for a SaaS sales organisation.  

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Why I Chose Klood As The Next Step In My Marketing Career
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3 minute read

On 6th January, at 9:30 am, I sat in my beloved MK4 Golf, contemplating what would begin in 30 minutes time. I could tell you how I was a picture of confident calm, or I could tell you that I was sweating from the palms. The truth is that I was floating somewhere in between the two and feeling very excited. In just 30 minutes time, I would be walking through the doors of Klood—the SaaS Growth Agency—for the first time as an employee.  

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3 Secrets that will shorten your SaaS Sales Cycle
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5 minute read

You’re running a successful SaaS organisation; you have the latest software solution to your target market’s biggest challenge. Your product and service is being well received and your marketing strategy is generating a good number of leads as a result. Your sales teams are working with intensity and purpose to close those opportunities in your sales pipeline. But wait a minute! Your profits are not where you forecasted they would be, but the pipeline is telling you that you have all the opportunities to hit your growth goals for the financial year. What could the problem be?

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