Joshua Speers

Reputation management historically has always been coined as a public relations term - managing how consumers perceive your brand in the public media - but the rapid advance and rise in social media, the internet and technology, has primarily catapulted this phrase into the marketing sphere. As how we manage our brands reputation across channels such as Facebook, Twitter and LinkedIn, the lines between marketing, digital and public relations are becoming increasingly more blurred between the three.

Digital images are now an intrinsic part of business and marketing, often forming part of the basis on which an organisation's branding is judged. Being able to correctly use digital images can mean the difference between a professional looking final product and something that doesn’t exactly inspire trust in the viewer/reader. Key to this is understanding the different file formats that digital images come in, and how each one is used – it might all sound a little bit opaque to the uninitiated but it’s really not as complicated as it seems. Here’s the Klood guide to the different file formats and what to do with each one.