James Richardson

When you set out to create an explainer video, you’ve got all of these fantastic ideas in your head. Stunning visuals, characters to bring to life, diagrams and illustrations that are going to make your product a must-have to anyone watching your video.

While video is a fundamental of marketing in 2019, it’s still the new kid on the block; and as such, people have a lot of questions about what exactly it entails, and how it works. We’ve set out to answer the most frequently asked ones.

You’ve heard all the hype around using video content, and you’re ready to jump on board. But how exactly is an animated explainer video made and what does the process entail?

So you want to jump on the video bandwagon? Good for you, because video is so much more than just a fad, it’s the way that people want, no, expect, to consume information in 2019. 

There are a lot of companies beginning to harness the power of video in their marketing. Explainer videos, in particular, are topping the list of most useful marketing assets for most companies, regardless of the products or services that they offer. As the internet is becoming increasingly saturated with videos, however, we decided it would be a useful exercise to deconstruct some of the most successful videos on the market and work out what they’re doing right and what we could learn from them. 

So you’re starting to think about using videos in your company's marketing? Great decision! We think animated explainer videos are the place to start, but what exactly is an explainer video? 

So, you’ve got a digital marketing strategy in place. You’re getting content out there, the website’s looking great, your blogs are going out regularly, and your social media game is top notch, but what’s the next step? How can you take your marketing to the next level?