James Richardson

So you want to jump on the video bandwagon? Good for you, because video is so much more than just a fad, it’s the way that people want, no, expect, to consume information in 2019. 

There are a lot of companies beginning to harness the power of video in their marketing. Explainer videos, in particular, are topping the list of most useful marketing assets for most companies, regardless of the products or services that they offer. As the internet is becoming increasingly saturated with videos, however, we decided it would be a useful exercise to deconstruct some of the most successful videos on the market and work out what they’re doing right and what we could learn from them. 

So you’re starting to think about using videos in your company's marketing? Great decision! We think animated explainer videos are the place to start, but what exactly is an explainer video? 

So, you’ve got a digital marketing strategy in place. You’re getting content out there, the website’s looking great, your blogs are going out regularly, and your social media game is top notch, but what’s the next step? How can you take your marketing to the next level?