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Should You Use Social Media for SaaS Lead Generation?

Is your website committing acts of cannibalism?
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5 minute read

The definition of cannibalisation, in SEO terms, is when there is more than one page being optimised for a particular search term, causing confusion for search engines. They can’t decide what to show in the results page and therefore display different URLs from the same site. This is known as cannibalisation because the site is seen as ‘eating’ itself, i.e. competing with its own pages, for the same search term.

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