Do you know what the biggest commodity in marketing is these days? 

If you’ve read some of our previous blog posts, you may have noticed an emphasis on the fact that SaaS marketing is a little bit special. You may have even experienced the challenge of marketing a product that is always evolving with each new upgrade and improvement. 

Marketing is marketing, right? You have a product; you have a target market. Marketing helps you move that product from seller to buyer, no?

Selling software as a service isn’t easy. As a consultative sales process, it requires time, patience and plenty of legwork from the sales and marketing team.

Are you looking for some inspiration to help get your SaaS sales off the ground? With so much sales literature and content online as well as a plethora of hyped-up sales “gurus” offering advice, it’s easy to get sucked into the browsing rabbit hole. Sometimes it’s refreshing just to go back to basics with a good old fashioned book.

When you set out to create an explainer video, you’ve got all of these fantastic ideas in your head. Stunning visuals, characters to bring to life, diagrams and illustrations that are going to make your product a must-have to anyone watching your video.

Trying to grow your SaaS business can have many challenges, but if you’re not taking advantage of upselling opportunities, you could be making your business growth even harder than it needs to be. 

Deciding to create an explainer video for your software product is a fantastic idea. When it comes to generating and converting leads, visual storytelling is a powerful tool to use throughout your sales funnel.

Wouldn’t it be great if driving thousands of website visitors via Google’s organic search was easy? It would be even better if this free traffic converted at a high percentage.