Featured blog

6 SaaS Sales Metrics And What They Mean

5 Features Of Successful Customer Onboarding
Written by

4 minute read

Are you struggling to get new users to utilise your SaaS solution as intended? Or even just to come back after their initial trial? Creating new habits is never easy. If you have not created a streamlined customer onboarding process that encourages regular interaction with your SaaS product from the onset, it’s safe to assume you're probably suffering from a higher level of customer churn than you’d like to see. 

Read More
Why Lead Nurturing Is So Important for SaaS Lead Generation
Written by

4 minute read

To get to the sale, you need the lead – a qualified lead that's ready to purchase and become an advocate for your software. This means, you need to pay careful attention to the experience you provide throughout the buyer's journey because the end goal isn't just to make the sale, it's to retain the customer and prevent churn – the dreaded foe of most SaaS businesses. If you invest in developing a customer journey that prioritises lead nurturing, your cost of acquisition will decrease significantly, and the ROI will feed back into the growth and development of your business.

Read More