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Have you ever tried to put together a digital marketing strategy from scratch? It’s not a straightforward task, whether you’re putting together your first one or even if you’re an experienced...
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For software-as-a-service (SaaS) businesses to grow, they need a significant number of high-quality leads. Your website is your greatest asset when it comes to achieving this. Unfortunately, it's...
The antagonism between the sales and marketing teams negatively affects the return on investment (ROI) for most businesses. Bridging the gap that exists between the two departments helps in the...
What is a good digital marketing campaign? Whether it's your first digital marketing campaign, or you're an experienced marketer, starting a new campaign has to yield results that ultimately fill...
A sales funnel is an essential tool for understanding your current lead volume and what that means for future return on investment (ROI) on sales and marketing activities. Purpose-built sales...
The monthly recurring revenue (MRR) metric is one that SaaS companies with a subscription-based pricing model need to keep a close eye on. MRR measures the total revenue that a company will...
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