Some SaaS companies can be somewhat social media shy. 

So, you've welcomed new users with a free trial. They love your software and are making the most of the features and benefits it has to offer. But what happens when the free trial draws to a close? Many SaaS businesses struggle with this issue; reportedly, only 25% of free trial users turn into subscribers.

Before we begin, let’s recap what churn is and why SaaS businesses need to be measuring it. Churn rate is the percentage of customers and/or revenue lost over a period of time, based on customers not renewing or cancelling their subscriptions to your SaaS product.

Losing customers is always undesirable. The effects of negative growth can mean the end of the road for many SaaS businesses, so understanding churn and knowing what this metric means for your revenue is hugely beneficial when it comes to shaping up your overall marketing strategy and even revising how your service delivers value. 

Are you feeling a little overwhelmed by all the different SaaS subscription pricing models out there?

You have a smooth running inbound strategy that is generating loads of new leads and that’s great, but have you spent as much time considering how you are going to keep these customers?

SaaS pricing can be a bit of a grey area. The value your product gives to a customer is often unrelated to the cost of developing and continuously updating the software.

As HubSpot partners, we’re pretty biased when it comes to growth platforms. It’s the platform that we recommend to our prospective clients when they’re looking to scale.

If you operate a subscription-based business model, your least favourite word is probably churn. One minute you're riding the manic high of an increase in converting traffic, but the next time you look at your metrics, loads of your paying customers have dropped off. What's up with that?