Featured blog

Should You Use Social Media for SaaS Lead Generation?

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How To Convert Free Trials Into Paying Customers
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4 minute read

So, you've welcomed new users with a free trial. They love your software and are making the most of the features and benefits it has to offer. But what happens when the free trial draws to a close? Many SaaS businesses struggle with this issue; reportedly, only 25% of free trial users turn into subscribers.

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How to Calculate Your SaaS Churn Rate
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3 minute read

Before we begin, let’s recap what churn is and why SaaS businesses need to be measuring it. Churn rate is the percentage of customers and/or revenue lost over a period of time, based on customers not renewing or cancelling their subscriptions to your SaaS product.

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Does Your SaaS Business Need a Churn Analysis?
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3 minute read

Losing customers is always undesirable. The effects of negative growth can mean the end of the road for many SaaS businesses, so understanding churn and knowing what this metric means for your revenue is hugely beneficial when it comes to shaping up your overall marketing strategy and even revising how your service delivers value. 

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