Everyone talks about metrics in digital marketing, but few actually get under the hood of what they mean and how they apply to your business. 

The competition is fierce, and if your SaaS pricing page isn't generating enough leads, you may as well throw in the towel now. 

  2020 is well and truly underway. As we enter into this new decade, we are delighted to announce the strengthening of our amazing team with two new faces in the office. This recruitment aligns with our mission to become the go-to SaaS marketing specialist agency.

For SaaS start-ups, one of the biggest challenges is working out which pricing model will be best for their product and target market.

Are you struggling to get new users to utilise your SaaS solution as intended? Or even just to come back after their initial trial? Creating new habits is never easy. If you have not created a streamlined customer onboarding process that encourages regular interaction with your SaaS product from the onset, it’s safe to assume you're probably suffering from a higher level of customer churn than you’d like to see. 

To get to the sale, you need the lead – a qualified lead that's ready to purchase and become an advocate for your software. This means, you need to pay careful attention to the experience you provide throughout the buyer's journey because the end goal isn't just to make the sale, it's to retain the customer and prevent churn – the dreaded foe of most SaaS businesses. If you invest in developing a customer journey that prioritises lead nurturing, your cost of acquisition will decrease significantly, and the ROI will feed back into the growth and development of your business.

What's the big deciding factor when it comes to SaaS buy-in? User onboarding, of course. The benefits of your software become irrelevant if your customers can't get to grips with actually using it.

When looking to grow a SaaS business, choosing the right pricing model is one of the biggest challenges.

If your SaaS product is based on a subscription model then retention rate is one of your most important metrics.