SaaS marketing is a formidable task; you’re working with an intangible product that’s always changing, not to mention the fact that the technical jargon involved can throw in a real curveball when trying to get your commercial message across to the average person. 

When it comes to pricing your software product, you may find that everyone in your business has a different idea. Your sales team might want a competitive price that undercuts the competition; your key stakeholders will want to see a tangible return on investment (ROI), and the marketing team may be a little bit overwhelmed with all the different possible pricing models. 

Selling software as a service (SaaS) in a B2B environment can throw up new hurdles that other B2B companies don’t need to face. In this blog, we are going to run through what makes SaaS selling different and how this can affect your marketing and sales planning. 

So you want to jump on the video bandwagon? Good for you, because video is so much more than just a fad, it’s the way that people want, no, expect, to consume information in 2019. 

There are a lot of companies beginning to harness the power of video in their marketing. Explainer videos, in particular, are topping the list of most useful marketing assets for most companies, regardless of the products or services that they offer. As the internet is becoming increasingly saturated with videos, however, we decided it would be a useful exercise to deconstruct some of the most successful videos on the market and work out what they’re doing right and what we could learn from them. 

So you’re starting to think about using videos in your company's marketing? Great decision! We think animated explainer videos are the place to start, but what exactly is an explainer video? 

Within most businesses, the ability to generate leads on demand is crucial to making sales, and SaaS companies are no different.

It’s no secret that for SaaS companies, customer referrals are one of the most rewarding ways to generate interest for your business. This is because your service-based product is mostly experiential – you’re asking people to spend money on something they cannot touch, taste, smell or hold in their hands. 

Every now and then we receive calls from businesses enquiring about our SEO services.