What is lead generation? For your business to thrive, you need to be creating a constant stream of potential customers. Lead generation is the effort your business makes to attract new interest to your products or services, and move high-intent individuals along the sales funnel.

Your marketing efforts can't operate in isolation. It's as simple as that.

Lead generation is a primary marketing goal for almost any business, yet many companies struggle to find a way to actively produce high-quality leads through their websites. Here are some of the most common mistakes we come across:

A marketing strategy – you know you need one, but with so much expert advice online, you may be a little bit confused as to what it actually is and how you go about constructing one.

SEO or Google Ads? Social media or content marketing? Perhaps all of the above.

At Klood, we have developed a growth formula that has been designed to 2x-5x the number of qualified leads you gain from your website.

You have been working tirelessly on your marketing strategy, from creating your buyer personas to creating a full funnel campaign, but how can you make sure all your time and effort has been worth it and will continue to yield results for your business in the future?

To increase sales for a B2B company, there are many digital tactics you can implement that will (when encompassed within a strategy) help you to create a lead-to-sales conversion machine.

In the 1960s, a marketing professor and author called Edmund Jerome McCarthy came up with the foundational marketing model of the 4 Ps marketing mix. The concept had been knocking around since the 1940s as a kind of alchemical analogy for all of the ingredients required to formulate the perfect marketing strategy, but McCarthy modernised it and applied a more in-depth managerial approach that takes into consideration elements such as consumer behaviour, segmentation and market research.