video
What are Explainer Videos and Why Do they Work?
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Definition of an explainer video An explainer video is a quick way to convey the core functions of your product or service in a digestible, sharable format. Your video can be animated or live-action; the key is to make it attention-grabbing, memorable and informative. Use your explainer video to tell the viewer what your business is about and how your value proposition is going to address his or her pain points. 

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SaaS Marketing Strategy 101: Where to start
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SaaS marketing is a formidable task; you’re working with an intangible product that’s always changing, not to mention the fact that the technical jargon involved can throw in a real curveball when trying to get your commercial message across to the average person. 

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SaaS Pricing Models: How Much Should You Charge?
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When it comes to pricing your software product, you may find that everyone in your business has a different idea. Your sales team might want a competitive price that undercuts the competition; your key stakeholders will want to see a tangible return on investment (ROI), and the marketing team may be a little bit overwhelmed with all the different possible pricing models. 

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How Do SaaS Sales Differ From Other B2B Selling?
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Selling software as a service (SaaS) in a B2B environment can throw up new hurdles that other B2B companies don’t need to face. In this blog, we are going to run through what makes SaaS selling different and how this can affect your marketing and sales planning. 

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