SaaS Marketing and Growth Blog

It has never been more important to have an efficient sales pipeline. How hard you’ve been hit by the coronavirus lockdown will depend a lot on what industry you’re in. For SaaS vendors, it will...

If you are a regular Klood blog reader, you’ll know that we huge advocates for a close working relationship between your sales and marketing teams. Not only does it mean that both teams are...

When assessing the support that is available from the government during this crisis, I originally dismissed the option of taking out any form of loan. My view was that I didn't want to get into...

The next Milton Keynes HubSpot Users Group quarterly meetup is now open for registration. In the first ever virtual meetup for the MKHUG community, we will be holding a panel discussion with sales...

Deciding where to allocate your marketing budget can be difficult; you need assurance that the platform you choose is suitable for your business and will put you in front of the right audience....

While working with different SaaS companies over the years, we’ve leveraged social media, paid ads, content development and many other marketing tactics to help them grow.  Over time, we’ve...

You'll be hard-pressed to find a business that isn't asking some weighty questions right now: Our revenue is plummeting; what can we do? Our hot leads are cooling off; how do we reassure them?  ...

In the past, while supporting clients on their website projects, our recommended platform of choice was generally Wordpress. Not surprising really when you consider that Wordpress powers over 30%...

Spoiler alert:  marketing is hard—regardless of your industry. But the challenges that confront SaaS marketers are different and, arguably, more challenging.