What is the Klood Growth Model?
The Klood Growth Model is a proven SaaS business strategy that provides a profitable and scalable approach for achieving your revenue goals. The three pillars of the Klood Growth Model (Attract, Engage, Delight & Retain) are supported by a robust marketing strategy (GamePlan) and the implementation of market leading systems and industry best practices.
Ensuring that you have a regular flow of people visiting your website that convert into hand-raisers - people that indicate that they are interested in your product.
Having the right systems, processes, and content in place so that your sales teams can close more deals at a greater rate.
Delight & Retain
Providing world-class onboarding and customer service that means they stay with you for longer and increase your customer lifetime value.
As an organisation grows, so too does the number of mouths to feed. This extra strain on resources means that sales and marketing teams are put under pressure to generate more leads. That is why the very first pillar of the Klood Growth Model is to attract website traffic that converts into qualified leads your sales team can go on to close.
In order to attract visitors to your website and to generate leads you will need to have a SaaS Marketing Strategy. We recommend a GamePlan Strategy Workshop with your sales and marketing teams to help you build a go-to market strategy that uses specific buyer personas to focus on your potential customers needs, and the questions they want answered.
In order to do this we provide content strategies that include:
- Content offers
- Lead magnets
- Paid ads
- Conversion paths
- Conversion rate optimisation (CRO)
Those leads that are not sales-ready today, will be ready to buy one day. Your growing pool of prospects will need to stay engaged with your brand if you’re going to ensure they choose your SaaS solution over your competitors. That is why the second pillar of The Klood Growth Model is to engage your prospects.
Engaging your prospects effectively requires having the systems and processes in place that help you organise, educate and qualify your contacts database. Through analysis of marketing engagement data, you can deliver a sales enablement strategy and guide your prospects through an optimised sales process.
We help SaaS companies to engage with their prospects through:
- Customer relationship management (CRM) setup
- Sales enablement
- Sales content planning & creation
- Lifecycle stage definition
- Pipeline optimisation
- Lead scoring
- Email marketing & lead nurture
- Paid ad retargeting
- Smart content
Delight & Retain
For a SaaS business to grow they need a loyal group of customers upon which to build their growth. On average, SaaS businesses suffer from monthly churn rates of between 5-7% per month. Delighting your clients and retaining them go hand-in-hand and this is why the third pillar of the Klood Growth Model is to delight and retain.
In order to delight your clients, you need to continue to provide a supportive customer experience that is informative and unintrusive. Using a data-driven approach to identify customers at risk of leaving you can mitigate SaaS churn and recognise opportunities to grow your wallet share with existing clients.
We help our clients to delight their clients with:
- Ticketing systems
- Smart content
- Upsell/resell campaigns
- Onboarding automation
- Feedback/NPS surveys
- Content creation
- Email automation