Download The Guide To Running An Inbound Marketing Campaign

What's in the eBook?

Inbound marketing helps businesses grow.  Download this guide and you'll discover how to:

  • Make your website work for you
  • Identify your ideal target customer 
  • Capture visitors' details to put you in control of your marketing
  • Nurture your leads to get them hungry to buy
  • Delight your customers and turn them into raving fans

This step by step guide will run you through all the elements needed for a successful Inbound Marketing campaign.  Following from start to finish will give you a detailed picture of what Inbound Marketing is, why it works and how to do it.

Complete Chapter List

  1. What is inbound marketing
  2. The inbound methodology
  3. Building an inbound campaign
  4. Define your buyer personas
  5. Define your campaign goals/benchmarks
  6. Create your content offer
  7. Create a landing page
  8. Getting people to the offer
  9. Segmenting your list
  10. Website personalisation
  11. Nurture the leads
  12. Lead scoring
  13. Reporting and measuring
  14. Test and measure
  15. Pulling it all together

Download The Guide

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