What is the GamePlan?
A document that serves as a detailed framework for all of our inbound marketing activities.
It helps us to coordinate our marketing efforts towards reaching the goals and targets we’ve set for our business in the long and short term.
To create an effective GamePlan, we started by investigating our current market position, customer base and value proposition.
We then used this data to integrate elements such as website development, content marketing, search marketing and social media.
There are four key components:
- Self Assessment
- Buyer Personas
- Build the Engine
- Inbound Campaigns
But the GamePlan doesn’t stop at the implementation stage of a campaign.
Once we had everything up and running, we committed ourselves to consistently and continuously tracking and measuring our progress.
This enabled us to effectively improve and adapt our campaigns by responding to real-time data.
Furthermore, our carefully carved out GamePlan provides us with a clear vision of our buyer personas and who we work best with.
This means that our client relationships are based on a mutual understanding of the end goal, helping us to generate valuable results and ROI for everyone involved.