If you are looking to create engaging content that resonates and compels your intended audience to take action, animated videos may be the perfect medium for you. With its ability to express a brand’s message in a clear and concise manner, it’s no wonder this form of communication is becoming one of the biggest trends in the digital space.
Communicate quickly and effectively
90% of the information transmitted to our brains is visual and can be processed 60,000 times faster than text, making video a much more effective way to speak to your target audience.
Depending on the message you are trying to relay to your consumers, you may wish to consider the use of a video to create an animated infographic. Not only will this allow your information to be consumed easier, it will also help to leave an lasting impact and avoid infographic fatigue.
By displaying your message in this medium you will be able to hold your audience’s attention much easier by controlling how long they read each piece of information. You can then add more insight using commentary or sound effects over the top of the video to convey your message.
Bring any concept to life
Another benefit of an animated video is that you are able to bring a concept to life without any resource constraints. Animation allows you to find a creative and visual way to discuss a concept that may be impossible, or extremely expensive, at a fraction of the price.
Here’s a couple of great explainer animation videos that really show the potential of this medium:
Or HubSpot’s explanation to AI:
Live action videos, by contrast, are much more costly and complicated to produce compared to an animation video. Expect additional costs such as actors, venue hire and props, as well as the fact the camera equipment you’ll need isn’t cheap either.
Animation also ensures that you won’t have to shell out for reshoots if the footage hasn’t come out how you’d like, while it is also much easier to cut and edit.
To make the most of your investment into animated video, consider the message you want to portray. Is it clear with a well defined objective? With a reported 40% increase in businesses using animation, be sure that if you are going to attempt to cut through the digital noise with this method that everyone involved has a clear understanding of the goal of each video.
The use of a video on your landing page can also increase your conversion rate by 80%, by drawing a potential customer in for a longer period of time, as well as providing more information, such as product videos, to increase the likelihood of a purchase.
There is something psychologically appealing about animation that draws a viewer in and grabs their attention. In the words of psychologist Dr Nicola Davies, “if you want people to emotionally connect with your content, animated video is an investment worth making.”
Just think of John Lewis’ Hare and the Bear Christmas advert. This nostalgic animation reminded many of us of watching cartoons as children, immediately created an emotional connection with the brand and made it one of the most memorable adverts in the last decade.