Being on the top of your marketing game these days means being online.
I’ve said it before and I’ll say it again, your website is vital to your business. Plain and simple. We all strive for an effective, eye catching website, however, once you have your visually ideal website, how do you know if its having the impact you want? You might have a beautiful and stylish set of pages, but if they’re difficult to navigate and, more importantly, not converting, it may as well not exist.
In order to create an efficient journey for your buyer, your business can benefit from a website that is optimised for lead generation and enhances your marketing strategy. In order to convert this prospect into a customer, your website must give them a reason to stick around and buy into your brand.
Ok, so you know they’re there, you can see them on your activity reports. Hundreds of commuters, stuck in their hypothetical cars, trying to get to destination Your Product. They’ve come directly to your website or found you through a search engine; you know these folks are definitely thinking about buying from you. So why aren’t you making any money?
97% of consumers turn to a search engines when they are buying a product, showing just how much your website could potentially be used when a customer is conducting research about a purchase they will make. So if you are a company that isn’t currently utilising your website this stat alone, is a pretty good reason to show you why it could be your biggest magnet for potential customers.
Many people find it hard to analyse the effectiveness of their website. Many businesses aren’t collecting any analytics data at all, and others have simply set up some form tracking software, such as Google Analytics, and left it to run without analysing it. There are a number of reasons for this - a lack of time to do the analysis, as well as limited knowledge on what the data actually means and represents.
For any business that is looking to grow, a well functioning, easy to use website is a vital marketing tool you cannot live without. Whether you are looking to create a website from scratch or redesign an existing website, choosing a development team to undertake this can be a daunting decision.