website

For SaaS marketing teams, getting prospects to the pricing page is a major step in the right direction towards generating more leads for the sales team to follow up. The marketing team has been working like crazy to understand your buyers' personalities and journey. With the help of your analytical tools, they have put together a content plan to ensure your value offer is attracting and engaging your “best fit” clients for your software. It would be a shame for the prospect to get to your pricing page and not convert into a lead or service subscriber. You need to have a compelling pricing model for your SaaS solution; otherwise, all that hard work that has come before is going to become undone.

Can you afford to have a website that doesn’t play nice with Google? Or one that puts your customers off?

Being on the top of your marketing game these days means being online.

I’ve said it before and I’ll say it again, your website is vital to your business. Plain and simple. We all strive for an effective, eye catching website, however, once you have your visually ideal website, how do you know if its having the impact you want? You might have a beautiful and stylish set of pages, but if they’re difficult to navigate and, more importantly, not converting, it may as well not exist.

In order to create an efficient journey for your buyer, your business can benefit from a website that is optimised for lead generation and enhances your marketing strategy. In order to convert this prospect into a customer, your website must give them a reason to stick around and buy into your brand.

Many businesses spend hours debating whether or not to publish their prices online.    

Ok, so you know they’re there, you can see them on your activity reports. Hundreds of commuters, stuck in their hypothetical cars, trying to get to destination Your Product. They’ve come directly to your website or found you through a search engine; you know these folks are definitely thinking about buying from you. So why aren’t you making any money?

97% of consumers turn to a search engines when they are buying a product, showing just how much your website could potentially be used when a customer is conducting research about a purchase they will make. So if you are a company that isn’t currently utilising your website this stat alone, is a pretty good reason to show you why it could be your biggest magnet for potential customers.

Many people find it hard to analyse the effectiveness of their website. Many businesses aren’t collecting any analytics data at all, and others have simply set up some form tracking software, such as Google Analytics, and left it to run without analysing it. There are a number of reasons for this - a lack of time to do the analysis, as well as limited knowledge on what the data actually means and represents.