web development

2020 is shaping up to be a great year for SaaS companies. As more businesses and individuals move to cloud-based technologies, the demand for efficient, engaging and value-adding software is rising. The challenge is setting yourself apart from the competition entering the market daily. The fast production cycle for software products and the necessity for continuous improvement creates a hostile environment for companies who may not have the financial backing to compete at scale. This is where your ability to delight customers can act as a USP. Happy customers will help you to use positive interactions to prevent churn, increase retention and attract new fans to your brand.

For SaaS marketing teams, getting prospects to the pricing page is a major step in the right direction towards generating more leads for the sales team to follow up. The marketing team has been working like crazy to understand your buyers' personalities and journey. With the help of your analytical tools, they have put together a content plan to ensure your value offer is attracting and engaging your “best fit” clients for your software. It would be a shame for the prospect to get to your pricing page and not convert into a lead or service subscriber. You need to have a compelling pricing model for your SaaS solution; otherwise, all that hard work that has come before is going to become undone.

Imagine this situation; you’re on a website and you want to find out about the different services that a company offer. But when you arrive at their homepage you can’t spot the navigation you need to use and therefore can’t find the information you need. You’re left frustrated because you have to think about how to find what you need.

Developing a website, whether you’re starting from scratch or updating an existing site, is no easy feat. It requires substantial man hours and budget, so it’s fair to say it can come as a relief once the finished product is finally live.

You might think that building and developing a website could be something you could do over a weekend, but you’d be wrong. A good website has a well-planned strategy set out before it even gets to the building stage, and a truly excellent website is never finished and always in a state of flux.

What is a website audit? A website audit is an examination of your website’s performance from both a technical and content perspective. It can be used to highlight any missed opportunities across a company’s website or where changes can be made to improve overall performance. If you’re planning a website redesign for your business, or you’re looking to get more out of your website as a marketing tool, this should be your starting point.

A recent Forbes article showed that over 50 percent of all Google searches are done on a mobile device and more than half of all UK web pages are loaded on a mobile device. Mobile browsing is becoming the norm and without a mobile friendly website you are missing out! Despite this, many small businesses do not consider mobile-friendly websites to be a top priority. So, to help persuade any of you that haven’t built a mobile friendly site yet, we’ve got 10 more reasons you should have one.

The design and build of a website is an important step for any business. Regardless of whether you’re a multinational conglomerate with budgets that would make the average Saudi prince weep, or a fresh independent start-up scraping together all the money it can, getting your website design right is absolutely critical.

Why do SEO and web design need to work together? At the most basic level, the answer is obvious: to ensure that the website performs well in search engines and gains traffic. Despite this obvious benefit, SEO can often be placed on the backburner in a web design project, as the main focus shifts towards delivering the finished website on time, with no SEO input until the website is complete. This can lead to SEO issues that are often time-consuming to fix.