In case you somehow haven’t heard the news, Twitter is likely to be introducing an algorithmically filtered timeline. In fact, scratch that, as I write this very article the update has been released. In typical internet fashion, this story was met with widespread outrage and condemnation. However, given that this is the natural state of the internet and any change good or bad is met with the same reaction, to what extent should we be worried, both as general users and as marketers? And how will this impact our strategies?