SaaS Marketing and Growth Blog

What is a revenue generation target? As all business leaders know, an effective revenue strategy is fundamental to meet sustainable growth and profitability goals. But for that to happen, the...

Embracing automation in business helps increase efficiency, boost productivity, as well as cut operating costs. Companies that automate their processes always report increased profitability in the...

Businesses create websites to attract visitors and convert them into customers. For that, a landing page is vital since its recommendation for action makes purchasing 86% easier, according to a...

Sales funnels help boost sales. In fact, the internet is filled with stories of businesses that used sales funnels to grow their brands based on the ability to turn potential customers into paying...

92% of SaaS (software-as-a-service) businesses fail within the first three years of launching, but that hasn’t stopped the sector from growing – and with good reason. It’s expected that SaaS will...

Guiding a customer along the path to a sale takes more than luck, it requires a sales and marketing strategy. To generate leads and revenue, it is necessary to educate a potential customer to make...