SaaS Marketing and Growth Blog

A sales funnel is an essential tool for understanding your current lead volume and what that means for future return on investment (ROI) on sales and marketing activities. Purpose-built sales...

The monthly recurring revenue (MRR) metric is one that SaaS companies with a subscription-based pricing model need to keep a close eye on. MRR measures the total revenue that a company will...

Software-as-a-service (SaaS) companies continue to disrupt different dimensions of the global economy that has seen a shift from the use of hardware to software. The change has been fuelled by the...

Funnel Fella Radio is an ongoing podcast hosted by Scott Dudley and features leading funnel marketing experts from around the world. Across the course of over 60 episodes, Scott has discussed...

Hi Ellie. We're excited to talk about Klood's sales strategy transformation. Tell us about the early days and the challenges you faced as Business Development Manager. 

It's 2020, and your customers are making purchasing decisions on their own – no surprises there.  For example, when a business is looking for a new software solution, they may have a broad or...