lead data
Is A Lack Of Data Affecting My Sales Team’s Productivity?
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If you are looking to grow your business, the productivity of your team plays a huge part in how quickly you can achieve your business goals. Productivity can be affected by may variables, including making sure your employees feel valued and appreciated, sharing results across different departments and making sure all goals are aligned.

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lead to customer
When Is A Lead Sales-Ready?
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Whether you’re an enterprise company with huge marketing and sales teams or a small business owner piecing everything together yourself, figuring out when a lead is ready to buy can be tricky business. Knowing this is the essential starting point for defining the roles and aligning of work between marketing and sales.

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The Anatomy of an Effective Outreach Email
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So what do I mean by outreach email? Sales and marketers alike typically send hundreds, if not thousands, of emails per week. In some instances these emails are sent to people we don’t know very well, or don’t know at all! These can sometimes be referred to as 'cold emails', and a study by MailChimp shows that open rates for marketing and advertising sit around 18%, and response rates from under 2%. I personally recommend only sending warm emails.  Warm emails, put in simple language, are an email you send to someone that you have researched first. Your email contains something personal to the recipient, for example it might touch on a known pain point or a topic you know they are interested in. These things can be gleaned from social media channels such as Twitter, Facebook and LinkedIn. With this in mind, I thought it would be useful to give you a guide to the anatomy of an effective outreach email so that you can move away from the old ways, the cold ways.

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3 Deadly Sins of a Sales Prospecting Call
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I think we have all had the misfortune of speaking with a salesperson that hasn’t taken any time to prepare for the call; trying to qualify you OUT as soon as possible, is completely focused on what their script says and doesn’t actually listen to a word you say in response.

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