SaaS Marketing and Growth Blog

The bread and butter of any company is its sales process. If you are unable to scale or report on sales and marketing efforts, it is likely that it is because the sales process is not defined or...

Sales cycles are repeatable processes followed by sales teams to convert a lead into a customer. A well-defined sales cycle helps you plan your next move and pinpoint your lead’s position in the...

HubSpot Lifecycle Stages, Lead Status, and Deal Stage are essential concepts you will encounter in your HubSpot portal. A clear understanding of these will help you map out your sales process and...

The reason why HubSpot has become such a popular platform amongst sales teams is largely due to its easy-to-use, practical features. With minimal complication, you can access the key performance data...

At Klood, we're hugely motivated by the success of our clients –– particularly when we've played a helping hand. Rocket Consulting came to us in 2018, seeking a powerful digital marketing strategy...

Annual recurring revenue (ARR) is a key metric for companies that use subscription-based pricing models –– so, most SaaS businesses.  Your ARR figure will offer a good indication of how your business...