So what do I mean by outreach email? Sales and marketers alike typically send hundreds, if not thousands, of emails per week. In some instances these emails are sent to people we don’t know very well, or don’t know at all! These can sometimes be referred to as 'cold emails', and a study by MailChimp shows that open rates for marketing and advertising sit around 18%, and response rates from under 2%. I personally recommend only sending warm emails.
Warm emails, put in simple language, are an email you send to someone that you have researched first. Your email contains something personal to the recipient, for example it might touch on a known pain point or a topic you know they are interested in. These things can be gleaned from social media channels such as Twitter, Facebook and LinkedIn.
With this in mind, I thought it would be useful to give you a guide to the anatomy of an effective outreach email so that you can move away from the old ways, the cold ways.