SaaS Marketing and Growth Blog

At Klood, we're hugely motivated by the success of our clients –– particularly when we've played a helping hand. Rocket Consulting came to us in 2018, seeking a powerful digital marketing strategy...

Annual recurring revenue (ARR) is a key metric for companies that use subscription-based pricing models –– so, most SaaS businesses.  Your ARR figure will offer a good indication of how your business...

Achieving steady growth in annual recurring revenue (ARR) is a priority goal for every company. But this is especially critical for SaaS businesses given they rely on a business model where revenue...

What is a revenue generation target? As all business leaders know, an effective revenue strategy is fundamental to meet sustainable growth and profitability goals. But for that to happen, the...

Embracing automation in business helps increase efficiency, boost productivity, as well as cut operating costs. Companies that automate their processes always report increased profitability in the...

Businesses create websites to attract visitors and convert them into customers. For that, a landing page is vital since its recommendation for action makes purchasing 86% easier, according to a...