video
7 FAQs About SaaS Explainer Videos
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While video is a fundamental of marketing in 2019, it’s still the new kid on the block; and as such, people have a lot of questions about what exactly it entails, and how it works. We’ve set out to answer the most frequently asked ones.

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SaaS Pricing Models: How Much Should You Charge?
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When it comes to pricing your software product, you may find that everyone in your business has a different idea. Your sales team might want a competitive price that undercuts the competition; your key stakeholders will want to see a tangible return on investment (ROI), and the marketing team may be a little bit overwhelmed with all the different possible pricing models. 

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How Do SaaS Sales Differ From Other B2B Selling?
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Selling software as a service (SaaS) in a B2B environment can throw up new hurdles that other B2B companies don’t need to face. In this blog, we are going to run through what makes SaaS selling different and how this can affect your marketing and sales planning. 

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