Pay-per-click (PPC), compared to other strategies such as search engine optimisation (SEO), is a quick way to drive traffic to your website. However, ...
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One of the great thing about Google AdWords is its ingenuity and the speed in which it rolls out updates for a tool of its size. In keeping with it’s ...
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With the year coming to an end, it got me thinking about how much has happened within the digital marketing field in 2016. Us marketers witnessed a ...
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Recently I published an article on how to find keywords using a phrase, website or category in Keyword Planner. As Keyword Planner is a very robust ...
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Conducting keyword research is imperative before any SEO or paid campaigns are launched as it gives you an idea of how popular (or not so popular) ...
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The Google Ads character limit on ad copy has been a pet peeve of PPC marketers for a long time. How do you sell your business effectively in such a ...
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Of all the digital paid advertising platforms out in the market - including Bing, Yahoo, Facebook and Twitter - Google is the most popular. In fact, ...
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