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What is a Digital Marketing Plan Template and why is it important?
Have you ever tried to put together a digital marketing strategy from scratch? It’s not a straightforward task, whether you’re putting together your first one or even if you’re an experienced...
5 Examples of a SaaS B2B Website for Lead Generation
For software-as-a-service (SaaS) businesses to grow, they need a significant number of high-quality leads. Your website is your greatest asset when it comes to achieving this. Unfortunately, it's...
Practical Ways Sales and Marketing Teams Should Work Together
The antagonism between the sales and marketing teams negatively affects the return on investment (ROI) for most businesses. Bridging the gap between the two departments helps to make the...
What Are The Sales Funnel Metrics That Matter and Grow MRR?
A sales funnel is an essential tool for understanding your current lead volume and what that means for future return on investment (ROI) on sales and marketing activities. Purpose-built sales...
How an Inbound Marketing Agency Helps You Grow Your MRR
The monthly recurring revenue (MRR) metric is one that SaaS companies with a subscription-based pricing model need to keep a close eye on. MRR measures the total revenue that a company will...
Is Inbound Prospecting the Same as Inbound Marketing?
The definition of inbound marketing is “A business methodology that attracts customers by creating valuable content and experiences tailored to them” (HubSpot). Whereas, prospecting is “the...
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