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Marketing is a super dynamic role where continuous learning is the name of the game. But there’s no denying that things are getting more and more complex, and to achieve the ambitious goals your...
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Lead generation, is there ever a time when this is a straightforward task for sales and marketing teams? You've set up your website, you have a powerhouse sales team, and you know you have an...
Have you ever tried to put together a digital marketing strategy from scratch? It’s not a straightforward task, whether you’re putting together your first one or even if you’re an experienced...
For software-as-a-service (SaaS) businesses to grow, they need a significant number of high-quality leads. Your website is your greatest asset when it comes to achieving this. Unfortunately, it's...
The antagonism between the sales and marketing teams negatively affects the return on investment (ROI) for most businesses. Bridging the gap between the two departments helps to make the...
A sales funnel is an essential tool for understanding your current lead volume and what that means for future return on investment (ROI) on sales and marketing activities. Purpose-built sales funnels...
The monthly recurring revenue (MRR) metric is one that SaaS companies with a subscription-based pricing model need to keep a close eye on. MRR measures the total revenue that a company will...
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