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Actionable insights on the latest news in revenue operations for B2B Sales & Marketing.

The Psychology of B2B Consumers

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Latest Posts

Blendtec And The Art Of The Viral Video

You may or may not have heard of Blendtec – it is a US based company that sells professional and home blenders and has been doing so since 1975. This may all sound pretty..

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Has ‘Digital Marketing’ Become Just Marketing?

‘Digital Marketing’ is a much used phrase that has been kicking about for some time now and is used to describe the type of marketing that is carried out through digital channels...

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How London Fashion Week Took The Marketing Gold

Whether or not you’re interested in fashion, you will no doubt have been unable to avoid the coverage of London Fashion Week (LFW). Front page news for most of the papers,..

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Managing Customer Services Through Social Media

For many customer-facing businesses one of the biggest issues is being able to provide an efficient and timely customer service. Dealing with complaints, queries, questions and..

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