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Marketing is a super dynamic role where continuous learning is the name of the game. But there’s no denying that things are getting more and more complex, and to achieve the ambitious goals your...
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Historically, sales and marketing initiatives would operate in very different ways, with different agendas and goals. Horror stories of marketing and sales overlapping and creating rifts in your...
The Oxford English Dictionary defines a goal as “The object of a person's ambition or effort; an aim or desired result.” Our lives are mostly driven by small and lifelong goals, from ticking off a...
ROI (Return on Investment) is a critical metric for any business looking to measure the effectiveness of its efforts. But how do you measure it?
With all the different marketing metrics available, it can be a little overwhelming.
Google Analytics is the most popular web analytics & reporting tool. Not only that but, since the introduction of Universal Analytics, you can now use any device connected to the internet to send...
Over the last 20 years I have worked collaboratively for and with several agencies. Each has had their own strengths and their own way of solving digital headaches.The good news for you: there are...
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