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4 Highly Effective SaaS Marketing Strategy Examples
Marketing is challenging, more so for a SaaS company whose products have no physical presence and are continually changing.. When it comes to B2B SaaS marketing strategies, in particular, things...
Practical Ways Sales and Marketing Teams Should Work Together
The antagonism between the sales and marketing teams negatively affects the return on investment (ROI) for most businesses. Bridging the gap between the two departments helps to make the...
How to Pivot a Marketing Budget to Support Sales
The COVID-19 crisis has given sales and marketing teams new and unfathomable challenges. While many businesses have buckled under the pressure of lockdowns and diminished revenues, the services...
SaaS Marketing Metrics: How To Prove ROI
SaaS marketers can find themselves in a unique position compared to other industries. They are usually surrounded by analytical, data-driven types, making it vital for them to accurately report on...
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