SaaS Marketing and Growth Blog

A sales funnel is an essential tool for understanding your current lead volume and what that means for future return on investment (ROI) on sales and marketing activities. Purpose-built sales...

The monthly recurring revenue (MRR) metric is one that SaaS companies with a subscription-based pricing model need to keep a close eye on. MRR measures the total revenue that a company will...

The definition of inbound marketing is “A business methodology that attracts customers by creating valuable content and experiences tailored to them” (HubSpot). Whereas, prospecting is “the...

As a business owner, you're constantly studying the content on your website and watching how it performs over time. The good news is that you have seen some increases in website traffic, and...

The COVID-19 crisis has given sales and marketing teams new and unfathomable challenges.  While many businesses have buckled under the pressure of lockdowns and diminished revenues, the services...

If you are a regular Klood blog reader, you’ll know that we huge advocates for a close working relationship between your sales and marketing teams. Not only does it mean that both teams are...