SaaS Marketing and Growth Blog

At Klood, we're hugely motivated by the success of our clients –– particularly when we've played a helping hand. Rocket Consulting came to us in 2018, seeking a powerful digital marketing strategy...

Annual recurring revenue (ARR) is a key metric for companies that use subscription-based pricing models –– so, most SaaS businesses.  Your ARR figure will offer a good indication of how your business...

Digital marketing is always evolving. As new technologies become available and customer demands change, it’s crucial for businesses to harness the power of new tools and strategies to stay ahead of...

Sales funnels help boost sales. In fact, the internet is filled with stories of businesses that used sales funnels to grow their brands based on the ability to turn potential customers into paying...

Guiding a customer along the path to a sale takes more than luck, it requires a sales and marketing strategy. To generate leads and revenue, it is necessary to educate a potential customer to make...

Lead generation, is there ever a time when this is a straightforward task for sales and marketing teams? You've set up your website, you have a powerhouse sales team, and you know you have an...