marketing

In the 1960s, a marketing professor and author called Edmund Jerome McCarthy came up with the foundational marketing model of the 4 Ps marketing mix. The concept had been knocking around since the 1940s as a kind of alchemical analogy for all of the ingredients required to formulate the perfect marketing strategy, but McCarthy modernised it and applied a more in-depth managerial approach that takes into consideration elements such as consumer behaviour, segmentation and market research.

When it comes to nailing your marketing in 2019, you must have the following aspects in your strategy: emotion, retargeting, video, lead capture and customer service. To outline how to use these tactics effectively, we show you the brands that are excelling at showcasing them.

Lead generation is hard, especially if you are a marketing manager for a B2B company that sells a high ticket product or service. So how can you make sure your budget is allocated to the right marketing tactic when there are so many different online and offline strategies to choose from?

Trade Shows are an important event in the calendar of many businesses. But often, companies make the mistake of simply doing the bare minimum before turning up, failing to take advantage of their digital presence to bolster the actual event. This is a mistake, as digital marketing can support a trade show exhibit before, during and after the event itself. Let’s take a look at how.

One of the most important stages of any marketing plan, website build, or content creation campaign is the keyword research – after all, you want to be found by as many searchers as possible.

There’s plenty to suggest that video is the big star of digital advertising for 2019 and beyond—just take a look at these inspiring stats:

If your Facebook and LinkedIn feeds are anything like mine, you’ll be targeted by loads of Facebook and AdWords gurus telling you how every business can make money using these platforms.

It’s fair to say business in the UK has had a rather uncertain start to 2019. A lack of clarity over Brexit has had a chilling effect on the economy, and it is also unclear what impact it will have after 29th March.

In a competitive industry with high churn rates, sluggish lead generation is a big obstacle for many SaaS businesses. You know you have a great product that could help thousands of customers, but getting the engagement and commitment from the right audience can be tricky. After all, you have to translate the value of a multifaceted and technical service while justifying the cost – often subscription-based – to the customer.