Employees are a company’s most valuable asset. This fact can not be stressed often enough: employees are key to a company’s success. So, how can a company use this valuable resource to its maximum advantage online? Turn them into active social media brand ambassadors. LinkedIn’s latest tool, “LinkedIn Elevate”, is designed to improve a company’s communication strategy by engaging its employees in the business’ online marketing strategy.
CEOs don’t spend enough time on social media channels, according to a Ceo.com report. The report states that 68% of the CEOs on the Fortune 500 list have no social media presence at all on the major networks (Twitter, Facebook, Linkedin, Google + and Instagram).
LinkedIn has announced a new product called “LinkedIn Elevate” which helps employees share their company’s content easily on LinkedIn and Twitter. The new desktop and mobile app (on iOS and Android) will be available by Q3 2015. The new tool’s objective is not only to make content easier to share, but to also measure the impact of social engagement for companies. Elevate will enable employees to schedule information to better target their messages and to send them at the best time, such as out of office hours.
Over the years LinkedIn has become a highly evolved business hub. Boasting 3+ million company pages and more than 250 million members, it’s importance in the social media community is significant. It has helped put the spotlight on a wide variety of businesses and it continues to grow into something bigger than just a social platform. Due to its continued increase in popularity it’s no longer targeted towards job seekers and recruiting; it’s now becoming essential to maintain a great company presence across the platform. In this article I’ll be discussing the key points that need to be taken into consideration when setting up your Company’s LinkedIn presence, and how these points can have a direct impact on your business goals.