SaaS Marketing and Growth Blog

If you are a regular Klood blog reader, you’ll know that we huge advocates for a close working relationship between your sales and marketing teams. Not only does it mean that both teams are...

Deciding where to allocate your marketing budget can be difficult; you need assurance that the platform you choose is suitable for your business and will put you in front of the right audience....

While working with different SaaS companies over the years, we’ve leveraged social media, paid ads, content development and many other marketing tactics to help them grow.  Over time, we’ve...

You'll be hard-pressed to find a business that isn't asking some weighty questions right now: Our revenue is plummeting; what can we do? Our hot leads are cooling off; how do we reassure them?  ...

Spoiler alert:  marketing is hard—regardless of your industry. But the challenges that confront SaaS marketers are different and, arguably, more challenging. 

With things as they are globally, many companies have had to revisit their lead generation tactics to ensure that they are only spending on the best activities for them. This list will look...

The COVID-19 pandemic has put many companies in a limited sales position. Do we try some outbound tactics to quickly improve sales figures, or do we stick with our inbound marketing strategy which...

Take an honest look at your website. Does it give a potential customer all the information that they need to help affirm that your SaaS solution will solve their problems and give them the...

Your marketing strategy has undoubtedly had a bit of a shakeup over the past few weeks. The economic crisis has affected each industry in different, yet concrete, ways. SaaS companies are in a...