SaaS Marketing and Growth Blog

At Klood, we're hugely motivated by the success of our clients –– particularly when we've played a helping hand. Rocket Consulting came to us in 2018, seeking a powerful digital marketing strategy...

A 146% increase in organic traffic is no small feat, but that's what we achieved for Irisys, the world's largest provider of people counting and occupancy monitoring software solutions and...

Annual recurring revenue (ARR) is a key metric for companies that use subscription-based pricing models –– so, most SaaS businesses.  Your ARR figure will offer a good indication of how your business...

In our previous blog post we discussed how SaaS businesses can work out a realistic revenue generation target. 

What is a revenue generation target? As all business leaders know, an effective revenue strategy is fundamental to meet sustainable growth and profitability goals. But for that to happen, the...

Embracing automation in business helps increase efficiency, boost productivity, as well as cut operating costs. Companies that automate their processes always report increased profitability in the...