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Newsletters: Why Your SaaS Marketing Strategy Needs One Now

Newsletters: Why Your SaaS Marketing Strategy Needs One Now
Newsletters: Why Your SaaS Marketing Strategy Needs One Now
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5 minute read

In recent days, you may have received your fair share of newsletters from businesses offering help, advice, and reassurance that they are doing everything they can to support their customers and employees during the COVID-19 crisis.  For many organisations, this will be the first time they are having to reach out in this way. Previously, they may have sent friendly, informal emails to update you on business activities or promotions. As we all band together – governments, businesses, and individuals – sharing information and building a good rapport with one another is more important than ever.  Sending out a tactful email to offer support helps to maintain a message of resilience, hope, and reassurance that we are all in this together. When we do come out of this pandemic crisis, the businesses that remained authentic, grounded, and genuinely helpful are most likely to survive and thrive – simply by demonstrating what their brand's values are all about. 

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Spotting Unengaged Users and Reducing SaaS Customer Churn
Spotting Unengaged Users and Reducing SaaS Customer Churn
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5 minute read

Acquiring new customers is never easy or cheap; keeping them is even harder. Customer Retention Cost (CRC) is the key metric to watch for 55% of SaaS companies – and with good reason. It's five times more costly to acquire new customers than it is to retain them.  For SaaS startups, in particular, losing customers due to a lack of engagement is a sure-fire way to sink a business. 

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Are Google Ads Effective for SaaS Companies
Are Google Ads effective for SaaS businesses?
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4 minute read

For most businesses, Ads can be one of the fastest, most cost effective way of attracting prospects to your website. This is especially true for SaaS businesses. In my opinion, for most SaaS businesses, Google Ads should be one of the key staples of your marketing mix. I caveat this by stating that paid ads are only effective if the numbers stack up and there is enough margin to pay for traffic to your website.

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The Simple Guide to SaaS Pricing Models
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5 minute read

To keep evolving your SaaS product, you need a steady cash flow. It's imperative to set up a pricing strategy that appeals to the needs of your buyer personas and keeps them loyal to your brand. The wrong pricing model could quickly damage your reputation and discourage customers from growing with your software.

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How the GamePlan Helps Selling SaaS
How the GamePlan Helps Selling SaaS
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4 minute read

All businesses start out as great ideas. You come up with a piece of software that fills a gap in the market. You have confidence that your ingenious offering is going to wow customers. So you spend your budget on advertising, promotion, and lead generation tactics to create awareness. As soon as everyone knows who you are and what you do, they'll be lining up to buy – right? The enthusiasm is high, and the expectations even more so. According to Gartner, SaaS revenue is set to reach $278 billion by 2021– hugely encouraging figures for anyone trying to stake a claim to a slice of that pie. But what happens when your profit margins don't line up?

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Are you utilising the right SaaS Sales model
Are you using the right SaaS sales model?
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4 minute read

The software industry is projected to be worth in excess of $130 billion by the end of 2020; new tools and platforms are being developed to address demand. There seems to be a software product to help with most problems, usually with the benefit to save time, save money, increase productivity and profitability.

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4 Tactics that Convert SaaS Freemium Users into Customers
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7 minute read

For SaaS companies, and indeed traditional software companies, part of the sales process is giving prospects access to the software for free. This offers them a chance to get hands on with the solution, really see if it fits the way they work and can deliver the end results they are looking for. In this article we are going to look at the best tactics you can deploy to ensure a healthy conversion rate of free to paid users.

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What is Sales Enablement for SaaS Sales?
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4 minute read

Sales enablement was defined back in 2008 by research firm Forrester as:   “Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimise the return on investment of the selling system.”   Poetry is not Forrester’s strong point; however, the approach of enabling sales teams via a process that provides them with the right tools, at the right time, for the right audience is very much at the heart of sales enablement for a SaaS sales organisation.  

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