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ARR & MRR are important figures that every SaaS business needs to know and understand.

We’re really excited to announce our sponsorship of MK Lightning.

The typical preconceptions of an internship are what we prepare ourselves for when we start on the first day. However, they slip away quickly at Klood as the opportunities offered don’t fit these preconceptions. In fact, the only opportunity that will never come up is learning the office's tea and coffee requirements!

As a business management student in my first year of university, the importance of work experience is constantly drilled into me from pretty much everyone I come into contact with. I have heard multiple times that “experience is the first thing an employer will look for when you leave university.” This is something that I have finally been able to gauge during my week at Klood - a digital marketing agency based in Milton Keynes - as the experience has allowed me to understand the importance of practice over theory in the world of marketing.

Social media companies and their all-conquering brands have begun to dominate our world over the last decade. Many of us are now addicted to our Twitter feed or slaves to Facebook posts and there’s no getting away from that, no matter what the context. However, with Twitter turning 8 this year and Facebook turning 10, it’s unlikely that when these two institutions began anyone could have predicted what today would look like for the social media revolution. As we look back at the relatively short amount of time it has taken for these two become mainstays of modern society, we’re also wondering what social media is going to be like a decade from now…