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Marketing is a super dynamic role where continuous learning is the name of the game. But there’s no denying that things are getting more and more complex, and to achieve the ambitious goals your...
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The monthly recurring revenue (MRR) metric is one that SaaS companies with a subscription-based pricing model need to keep a close eye on. MRR measures the total revenue that a company will...
Software-as-a-service (SaaS) companies continue to disrupt different dimensions of the global economy that has seen a shift from the use of hardware to software. The change has been fuelled by the...
It's 2020, and your customers are making purchasing decisions on their own – no surprises there.
For every business, the art of selling is key to their success. Without an effective sales strategy, chances are you are leaving lots of potential profits on the table. When it comes to selling...
Inbound selling is the process by which your sales team uses inbound tactics to generate new opportunities and close big deals for your business. By utilising a sales model that supports the buyer's...
The definition of inbound marketing is “A business methodology that attracts customers by creating valuable content and experiences tailored to them” (HubSpot). Whereas, prospecting is “the process...
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