SaaS Marketing and Growth Blog

At Klood, we're hugely motivated by the success of our clients –– particularly when we've played a helping hand. Rocket Consulting came to us in 2018, seeking a powerful digital marketing strategy

Annual recurring revenue (ARR) is a key metric for companies that use subscription-based pricing models –– so, most SaaS businesses.  Your ARR figure will offer a good indication of how your...

In our previous blog post we discussed how SaaS businesses can work out a realistic revenue generation target. 

Guiding a customer along the path to a sale takes more than luck, it requires a sales and marketing strategy. To generate leads and revenue, it is necessary to educate a potential customer to make...

Lead generation, is there ever a time when this is a straightforward task for sales and marketing teams? You've set up your website, you have a powerhouse sales team, and you know you have an...

What is a good digital marketing campaign? Whether it's your first digital marketing campaign, or you're an experienced marketer, starting a new campaign has to yield results that ultimately fill...