SaaS Marketing and Growth Blog

In our previous blog post we discussed how SaaS businesses can work out a realistic revenue generation target. 

Guiding a customer along the path to a sale takes more than luck, it requires a sales and marketing strategy. To generate leads and revenue, it is necessary to educate a potential customer to make...

Lead generation, is there ever a time when this is a straightforward task for sales and marketing teams? You've set up your website, you have a powerhouse sales team, and you know you have an...

What is a good digital marketing campaign? Whether it's your first digital marketing campaign, or you're an experienced marketer, starting a new campaign has to yield results that ultimately fill...

The monthly recurring revenue (MRR) metric is one that SaaS companies with a subscription-based pricing model need to keep a close eye on. MRR measures the total revenue that a company will...

Software-as-a-service (SaaS) companies continue to disrupt different dimensions of the global economy that has seen a shift from the use of hardware to software. The change has been fuelled by the...