The New Inbound Sales Methodology
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If you’ve seen any of my previous posts about inbound marketing, specifically the post titled “What Is Inbound Marketing” you’ll understand that there is a set model and you should recognise the Attract, Convert, Close and Delight stages given by our partners HubSpot.  This model gives you a guide and the relevant toolset needed to bring strangers into your business as leads and then nurture them along the buyer’s journey turning them into customers and advocates.  

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Should Email Be Part Of Your Inbound Marketing Strategy?
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Inbound marketing is all about attracting visitors to your website, converting them into leads and then nurturing those leads down the sales funnel, providing the right information at the right point of the buyer journey all the way past the sale. But how can email marketing help you achieve this? Put simply, email marketing is one of the most powerful lead nurturing tactics available to marketers, you just need to make sure you’re using it correctly.

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Best practises for working with bloggers
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Bloggers; The new wave of digital influencers who are continuing to grow in popularity and redesigning the customer journey both online and instore. Countless studies have proven that bloggers are the missing link between brands and consumers, providing honest reviews and valuable credibility to products and services alike. So it’s no surprise that brands are eager to get involved with these powerful influencers and their loyal followings. However, far often than not, brands believe they can buy such influence outright, and whilst free samples and payment can be involved there are some key practices that you should really take note of when working with a blogger.

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The Buyer’s Journey Explained
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The buyer’s journey has changed significantly over the past few years and as such, it’s important that marketers understand the different stages of the journey and produce marketing content that aligns with where the buyer is in process.   When you examine the buyer’s journey, the different phases can be broken down to three distinct stages.

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What Is Inbound Marketing?
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Within the marketing community the term ‘inbound marketing’ is becoming more widely used. Admittedly, it is a term more recognised in North America than in the UK, but it is only a matter of time before it is the accepted phraseology for this discipline of marketing. But what does it mean?  

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Outbound vs. Inbound Marketing
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For the last few decades, traditional marketing methods have been used by organisations both large and small. These methods, referred to as “outbound marketing” focus on finding customers by using interruptive and in some cases unwanted methods such as cold calling, TV and radio advertising.

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What Are SMART Marketing Goals?
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Marketers often focus on measuring the results achieved from their marketing efforts by looking at historical performance. However, one area a lot of marketers fail to focus on is setting SMART marketing goals for their inbound marketing campaigns. By using the SMART philosophy below, this can be a way to help combat this issue by helping you to create scalable and achievable goals for the marketing team to work to and be accountable for.

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