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3 Ways To Increase Your Recurring Monthly Revenue
- Liam Pickard
In our previous blog post we discussed how SaaS businesses can work out a realistic revenue generation target.
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Marketing Strategy Doesn't End if a Lead Becomes a Sale
When you built your original SaaS marketing strategy how much time did you spend on your post-sales strategy? Were you solely focussed on lead generation tactics to start building up your...
Spotting Unengaged Users and Reducing SaaS Customer Churn
Acquiring new customers is never easy or cheap; keeping them is even harder. Customer Retention Cost (CRC) is the key metric to watch for 55% of SaaS companies – and with good reason. It's five...
How to do inbound sales & marketing during the crisis
The recent global crisis has left us in uncharted – certainly turbulent – waters in our personal and business lives. This difficult time is driving us all to review how we operate as businesses...
SaaS Churn Analysis: Top 3 Reasons Users Cancel
SaaS user cancellations can stack up faster than your sales team can get new leads through the door, and when the scales tip too far in the wrong direction, your software business may struggle to...
How the GamePlan Helps Selling SaaS
All businesses start out as great ideas. You come up with a piece of software that fills a gap in the market. You have confidence that your ingenious offering is going to wow customers. So you...
4 Tactics that Convert SaaS Freemium Users into Customers
For SaaS companies, and indeed traditional software companies, part of the sales process is giving prospects access to the software for free. This offers them a chance to get hands on with the...
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