PPC is a popular marketing strategy used by countless number of businesses of all sizes. Additionally, inbound is starting to gain traction in the marketing world.
When it comes to creating a good inbound strategy for a business, organisations that work together across several departments will always be able to create better content for their customers than those who silo their marketing team.
Inbound marketing campaigns, when done right, can be a phenomenally successful way of generating leads at a percentage of the price of traditional advertising. However, mistakes can happen when revamping your marketing strategy and this can lead to your business not getting the return on investment you were hoping for.
As a digital marketing manager, it’s fair to say I regularly stumble upon a multitude of different social media tools. With so many choices out there it can be pretty hard to separate the good from the bad. Luckily for you, I’ve listed five of my favourites for you below. #YoureWelcome
If you’re good at your job, there is a good chance you’ll also be passionate about your job - a great employee supports their company 110%. Passion, enthusiasm and dedication are fantastic, but when they go too far, your marketing and customer service can suffer.
So, you’ve got a nice looking and intuitively designed website, and optimised the on-page content for the search engines. What’s next? How do you transform your website into a lead-generation machine?