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If you're a small business owner or entrepreneur, you understand the importance of managing customer relationships effectively. However, not all businesses have the resources to invest in expensive...
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The COVID-19 pandemic has put many companies in a limited sales position. Do we try some outbound tactics to quickly improve sales figures, or do we stick with our inbound marketing strategy which...
For the past five years, we've been proud to host the Milton Keynes HubSpot Users Group (MKHUG). The focus has always been to share inbound marketing best practices and help users to maximise the...
After months of nurturing your SaaS leads and developing your inbound SaaS marketing strategy, you've now hit a big hurdle: No more face-to-face meetings. As we all try to stay safe and protect our...
When you built your original SaaS marketing strategy how much time did you spend on your post-sales strategy? Were you solely focussed on lead generation tactics to start building up your business?...
Acquiring new customers is never easy or cheap; keeping them is even harder. Customer Retention Cost (CRC) is the key metric to watch for 55% of SaaS companies – and with good reason. It's five times
The recent global crisis has left us in uncharted – certainly turbulent – waters in our personal and business lives. This difficult time is driving us all to review how we operate as businesses and...
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