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Why No One Leaves Their Details on Your Website
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Remember the 90’s when people would sign up for any old newsletter just so they would get an email? Things have changed, and with our inboxes now full of irrelevant junk and offers, it has never been more difficult to convince people you won’t spam them if they leave their details.

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How Segmenting and Nurturing Your Leads can Improve Conversion
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Lead generation is an important part of any business — even more so when selling higher value items — but all too often I see companies making the classic mistake of putting lots of effort into lead generation, but then doing nothing with the hard earned prospects. For example, a company may run a Facebook competition that captures email addresses, or they may run a PPC advert to a landing page that offers a free eBook in exchange for the visitor’s details.

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