inbound marketing

If you listen to the Google Partners Podcast, you’ll know that recently they discussed the importance of effective inbound marketing , and if Google are talking about it, you know that it means you should stand up and pay attention. Many companies of all sizes already implement inbound marketing to some effect, but if you’ve only scratched the surface are you using it to its full potential?

Here at Klood Digital we love uncovering a great new tool to help us deliver top class digital marketing for our clients. If that tool happens to be free, even better! There’s a lot to think about and even more to organise when it comes to marketing your business online, which is why we’ve put together this list of seven excellent tools that will make your life a lot easier — and won’t cost you a penny.

Having worked on a number of campaigns, I'm always asked by business owners and marketing managers (and rightly so) how much of an increase will they see in sales if they invest budget into a marketing campaign?

Remember the 90’s when people would sign up for any old newsletter just so they would get an email? Things have changed, and with our inboxes now full of irrelevant junk and offers, it has never been more difficult to convince people you won’t spam them if they leave their details.

Whatever content management system (CMS) you use, as long as you’re familiar with the functions, creating a web page should be easy. However, creating an effective web page requires some thought behind it.

To ensure you’re yielding the maximum potential revenue for your business you need to make the most of every potential lead source.

Lead generation is an important part of any business — even more so when selling higher value items — but all too often I see companies making the classic mistake of putting lots of effort into lead generation, but then doing nothing with the hard earned prospects. For example, a company may run a Facebook competition that captures email addresses, or they may run a PPC advert to a landing page that offers a free eBook in exchange for the visitor’s details.

You’ve probably read time and time again — possibly even on this very blog — that the secret to driving traffic to your website (and hopefully more leads and customers as a result) is creating quality, unique content that adds value.

Inbound marketing - something you may have noticed we are quite strong proponents of here at Klood - relies heavily on content creation for driving website traffic.