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For every business, the art of selling is key to their success. Without an effective sales strategy, chances are you are leaving lots of potential profits on the table. When it comes to selling...
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Acquiring new customers is never easy or cheap; keeping them is even harder. Customer Retention Cost (CRC) is the key metric to watch for 55% of SaaS companies – and with good reason. It's five...
The recent global crisis has left us in uncharted – certainly turbulent – waters in our personal and business lives. This difficult time is driving us all to review how we operate as businesses...
SaaS user cancellations can stack up faster than your sales team can get new leads through the door, and when the scales tip too far in the wrong direction, your software business may struggle to...
All businesses start out as great ideas. You come up with a piece of software that fills a gap in the market. You have confidence that your ingenious offering is going to wow customers. So you...
For SaaS companies, and indeed traditional software companies, part of the sales process is giving prospects access to the software for free. This offers them a chance to get hands on with the...
Hang on. Wait a minute. Don't get excited just yet. A marketing strategy isn't something you can just dive into and get right in a single day.
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