SaaS Marketing and Growth Blog

The definition of inbound marketing is “A business methodology that attracts customers by creating valuable content and experiences tailored to them” (HubSpot). Whereas, prospecting is “the process...

If you are a regular Klood blog reader, you’ll know that we huge advocates for a close working relationship between your sales and marketing teams. Not only does it mean that both teams are working...

Deciding where to allocate your marketing budget can be difficult; you need assurance that the platform you choose is suitable for your business and will put you in front of the right audience. With...

While working with different SaaS companies over the years, we’ve leveraged social media, paid ads, content development and many other marketing tactics to help them grow.  Over time, we’ve evolved...

You'll be hard-pressed to find a business that isn't asking some weighty questions right now: Our revenue is plummeting; what can we do? Our hot leads are cooling off; how do we reassure them?  Are...

Spoiler alert:  marketing is hard—regardless of your industry. But the challenges that confront SaaS marketers are different and, arguably, more challenging.