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How to start a digital marketing campaign to fill your pipeline
What is a good digital marketing campaign? Whether it's your first digital marketing campaign, or you're an experienced marketer, starting a new campaign has to yield results that ultimately fill...
What Are The Sales Funnel Metrics That Matter and Grow MRR?
A sales funnel is an essential tool for understanding your current lead volume and what that means for future return on investment (ROI) on sales and marketing activities. Purpose-built sales funnels...
Inbound Sales Strategy: What works for Klood?
As inbound marketing specialists, we like to practice what we preach. In 2018, we reviewed our strengths and weaknesses and decided to reposition ourselves exclusively as a SaaS marketing agency.
What is Inbound selling in 2020?
Inbound selling is the process by which your sales team uses inbound tactics to generate new opportunities and close big deals for your business. By utilising a sales model that supports the buyer's...
Is Inbound Prospecting the Same as Inbound Marketing?
The definition of inbound marketing is “A business methodology that attracts customers by creating valuable content and experiences tailored to them” (HubSpot). Whereas, prospecting is “the process...
Why Inbound Marketing Increases SaaS Sales Conversion Rates
If you are a regular Klood blog reader, you’ll know that we huge advocates for a close working relationship between your sales and marketing teams. Not only does it mean that both teams are working...
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