How To Identify Your Goals When Planning Your Digital Marketing Strategy
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As the digital marketing world continues to grow, experiment, and improve techniques, it’s time for the industry to think beyond social media “likes”. Receiving inconsequential attention is pointless. The old digital marketing strategy thinking used to be something as simple (and ineffective) as this: get all the attention and somehow go viral. The new digital marketing strategy way of thinking is more like this: engagement is greater than attention.

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