It’s a sad fact of marketing life that your budget is often at risk, and when the company wants to make a saving, the marketing budget is usually the first thing that gets slashed. In 2018, most marketers increased their marketing budgets, but 8% of marketers still expected to see a decrease. While those 8% were suffering, 46% looked to be getting a budget increase, something that could push them, and their companies, even further ahead.
SaaS Marketers can find themselves in a unique position compared to other industries as they are usually surrounded by analytical, data-driven types, making it vital for them to accurately report on the ROI from their marketing efforts in order to get sign off from their CFO at the next budget meeting.
Inbound Marketing can be a powerful tool for many organisations, but in particular, SaaS companies can benefit from the inbound methodology. However, a stumbling block many marketers face is actually getting the budget they need to start their inbound marketing efforts. With so many different departments competing for spend at a SaaS company, it can be difficult to secure a budget over another department.
On-demand software solutions are utilised by most modern businesses. As a provider of these services, it’s crucial to present your offering in a way that distinguishes your brand from other competitors and increases the lifetime value of your customers. To achieve this, you need an inbound marketing strategy, and it’s important to get everyone in your business on board with the concept.
It’s sensible for a SaaS marketer to ask, ‘What is a good conversion rate?’ However, this is an incomplete question that could result in many ambiguous answers.
I’m not usually a fan of what’s on the radio—it’s podcasts and playlists for me. A few months ago, however, a Radio 4 news bulletin caught my attention. The broadcaster reported that many of the UK's elderly, despite their loyalty to certain service providers, were being considerably overcharged because they didn’t have the tech skills to search for better alternatives online after their contracts had ended.