There aren’t many businesses that could operate sustainably without some form of strategy, or long term overarching goals. The role that marketing plays in these projections is integral to the success of the business, as is the digital marketing strategy which should be incorporated into the plan.
As the digital marketing world continues to grow, experiment, and improve techniques, it’s time for the industry to think beyond social media “likes”. Receiving inconsequential attention is pointless. The old digital marketing strategy thinking used to be something as simple (and ineffective) as this: get all the attention and somehow go viral. The new digital marketing strategy way of thinking is more like this: engagement is greater than attention.
Ah, resources. That expensive stuff that your business just can’t do without. It’s tempting to covet every penny and hold back on resource investments until you start making significant returns, but often, that could be the very thing stifling your growth.
September is an odd time of year. Not quite summer, but not quite autumn. Christmas and New Year is still 3 months away and it’s noticeably getting darker in the evenings.
As a marketing agency, we have many clients come to us with the same hurdles that many marketers face in digital marketing, distinguishing the difference between marketing tactics and marketing strategy.
If you’re building out a digital marketing strategy it means you understand that it takes a lot to put together a successful campaigns and therefore It’s really important that you have a cohesive strategy and ensure that you have included the core elements.
From analysing how users are interacting with your website, through to how people are engaging with you on social media, it’s pretty easy to find yourself down a rabbit hole of numbers, percentages and graphs.
We're sure you will agree that content creation has many factors that make it important to your marketing. However, if you're not entirely convinced as to why you need such an important aspect in your company’s marketing, here are the three main reasons:
Unfortunately for most marketing managers, we are rarely given an infinite marketing budget to grow our businesses with and so deciding how to prioritise your marketing budget for the best return can be a daunting task.