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If you're a small business owner or entrepreneur, you understand the importance of managing customer relationships effectively. However, not all businesses have the resources to invest in expensive...
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The antagonism between the sales and marketing teams negatively affects the return on investment (ROI) for most businesses. Bridging the gap between the two departments helps to make the...
What is a good digital marketing campaign? Whether it's your first digital marketing campaign, or you're an experienced marketer, starting a new campaign has to yield results that ultimately fill...
A sales funnel is an essential tool for understanding your current lead volume and what that means for future return on investment (ROI) on sales and marketing activities. Purpose-built sales funnels...
As inbound marketing specialists, we like to practice what we preach. In 2018, we reviewed our strengths and weaknesses and decided to reposition ourselves exclusively as a SaaS marketing agency.
Inbound selling is the process by which your sales team uses inbound tactics to generate new opportunities and close big deals for your business. By utilising a sales model that supports the buyer's...
The definition of inbound marketing is “A business methodology that attracts customers by creating valuable content and experiences tailored to them” (HubSpot). Whereas, prospecting is “the process...
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