inbound ROI for SaaS
Inbound Marketing For SaaS Companies Improves ROI
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Inbound Marketing can be a powerful tool for many organisations, but in particular, SaaS companies can benefit from the inbound methodology. However, a stumbling block many marketers face is actually getting the budget they need to start their inbound marketing efforts. With so many different departments competing for spend at a SaaS company, it can be difficult to secure a budget over another department.

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Team In A Meeting
How to Secure Buy-in for your Inbound SaaS Marketing Strategy
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On-demand software solutions are utilised by most modern businesses. As a provider of these services, it’s crucial to present your offering in a way that distinguishes your brand from other competitors and increases the lifetime value of your customers. To achieve this, you need an inbound marketing strategy, and it’s important to get everyone in your business on board with the concept.

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Loyalty Blog Image
The Shape of Brand Loyalty in 2019
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I’m not usually a fan of what’s on the radio—it’s podcasts and playlists for me. A few months ago, however, a Radio 4 news bulletin caught my attention. The broadcaster reported that many of the UK's elderly, despite their loyalty to certain service providers, were being considerably overcharged because they didn’t have the tech skills to search for better alternatives online after their contracts had ended.

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How to Measure Your Marketing ROI
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At the end of the day, profit is what drives business. Before a customer decides on any kind of venture, we often want cold, hard proof that the investment will deliver profit, and that it will be worth continuing to invest in in the future.

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lead generation
Building Better Lead Conversion
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One issue that we often see here at Klood is businesses who come to us with plenty of traffic, but who have difficulty turning that website traffic into tangible leads, and from there into paying customers. How do you turn those website visitors into leads?

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How To Identify Your Goals When Planning Your Digital Marketing Strategy
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As the digital marketing world continues to grow, experiment, and improve techniques, it’s time for the industry to think beyond social media “likes”. Receiving inconsequential attention is pointless. The old digital marketing strategy thinking used to be something as simple (and ineffective) as this: get all the attention and somehow go viral. The new digital marketing strategy way of thinking is more like this: engagement is greater than attention.

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