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If you're a small business owner or entrepreneur, you understand the importance of managing customer relationships effectively. However, not all businesses have the resources to invest in expensive...
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Why Do You Need Buyer Personas? You may have heard the term buyer personas before and wondered what they are and why you would need them. Basically, personas are a semi-fictional representation of...
The buyer’s journey has changed significantly over the past few years and as such, it’s important that marketers understand the different stages of the journey and produce marketing content that...
For the last few decades, traditional marketing methods have been used by organisations both large and small. These methods, referred to as “outbound marketing” focus on finding customers by using...
Marketers often focus on measuring the results achieved from their marketing efforts by looking at historical performance. However, one area a lot of marketers fail to focus on is setting SMART...
Do you remember the days of picking up the yellow pages, looking up the services you need to find and picking out one or maybe two companies to call or visit? Typically you would make a call or visit...
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