Reporting and optimising website marketing
Marketing Strategy 101: Reporting and Optimisation
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You have been working tirelessly on your marketing strategy, from creating your buyer personas to creating a full funnel campaign, but how can you make sure all your time and effort has been worth it and will continue to yield results for your business in the future?

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The History Of Marketing: From Outbound To Inbound
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Sometimes, we need to take a step back and look at where we’ve come from in order to determine how and why we are heading in a particular direction. Marketing has been around for hundreds of years, evolving and expanding its principles and functions, but many businesses still don’t recognise the need for an inbound approach, simply believing that their product or service will generate demand through old fashioned tactics and strategies.

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The Shape of Brand Loyalty in 2019
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I’m not usually a fan of what’s on the radio—it’s podcasts and playlists for me. A few months ago, however, a Radio 4 news bulletin caught my attention. The broadcaster reported that many of the UK's elderly, despite their loyalty to certain service providers, were being considerably overcharged because they didn’t have the tech skills to search for better alternatives online after their contracts had ended.

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How to Measure Your Marketing ROI
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At the end of the day, profit is what drives business. Before a customer decides on any kind of venture, we often want cold, hard proof that the investment will deliver profit, and that it will be worth continuing to invest in in the future.

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lead generation
Building Better Lead Conversion
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One issue that we often see here at Klood is businesses who come to us with plenty of traffic, but who have difficulty turning that website traffic into tangible leads, and from there into paying customers. How do you turn those website visitors into leads?

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