Inbound
The Most Effective SaaS Lead Generation Channels
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If you're selling software as a service (SaaS) then I'm pretty sure your business growth relies on leads. It's also likely that your sales process involves some degree of consultation, whether that's via your sales teams or a high quality content asset that educates your target market as to how your software solves their challenges and pain points. Not sure where to start? Take a look at these four lead generation channels and discover how they can start filling your sales pipeline. What is lead generation? For your business to thrive, you need to be creating a constant stream of potential customers. Lead generation is the effort your business makes to attract new interest to your products or services, and move high-intent individuals along the sales funnel.

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Reporting and optimising website marketing
Marketing Strategy 101: Reporting and Optimisation
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You have been working tirelessly on your marketing strategy, from creating your buyer personas to creating a full funnel campaign, but how can you make sure all your time and effort has been worth it and will continue to yield results for your business in the future?

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The History Of Marketing: From Outbound To Inbound
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Sometimes, we need to take a step back and look at where we’ve come from in order to determine how and why we are heading in a particular direction. Marketing has been around for hundreds of years, evolving and expanding its principles and functions, but many businesses still don’t recognise the need for an inbound approach, simply believing that their product or service will generate demand through old fashioned tactics and strategies.

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inbound-lead-generation
SaaS Lead Generation: How to Supercharge
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In a competitive industry with high churn rates, sluggish lead generation is a big obstacle for many SaaS businesses. You know you have a great product that could help thousands of customers, but getting the engagement and commitment from the right audience can be tricky. After all, you have to translate the value of a multifaceted and technical service while justifying the cost – often subscription-based – to the customer.

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marketing budget
SaaS Marketing Budget - How To Protect it
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It’s a sad fact of marketing life that your budget is often at risk, and when the company wants to make a saving, the marketing budget is usually the first thing that gets slashed. In 2018, most marketers increased their marketing budgets, but 8% of marketers still expected to see a decrease. While those 8% were suffering, 46% looked to be getting a budget increase, something that could push them, and their companies, even further ahead.

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