SaaS Marketing and Growth Blog

A sales funnel is an essential tool for understanding your current lead volume and what that means for future return on investment (ROI) on sales and marketing activities. Purpose-built sales...

Hi Ellie. We're excited to talk about Klood's sales strategy transformation. Tell us about the early days and the challenges you faced as Business Development Manager. 

Inbound selling is the process by which your sales team uses inbound tactics to generate new opportunities and close big deals for your business. By utilising a sales model that supports the...

The definition of inbound marketing is “A business methodology that attracts customers by creating valuable content and experiences tailored to them” (HubSpot). Whereas, prospecting is “the...

If you are a regular Klood blog reader, you’ll know that we huge advocates for a close working relationship between your sales and marketing teams. Not only does it mean that both teams are...

Deciding where to allocate your marketing budget can be difficult; you need assurance that the platform you choose is suitable for your business and will put you in front of the right audience....