12 minute read
Google Analytics is the most popular web analytics & reporting tool. Not only that but, since the introduction of Universal Analytics, you can now use any device connected to the internet to send data to GA using the ‘Measurement Protocol’. This includes point of sale (POS) systems, mobile apps and even coffee machines or fridges! Whilst GA natively tracks page views, sessions, bounce rates and other metrics, you need to implement some form of customisation to ensure that arguably the most important metric is being tracked – are people interested in buying your product or service?
8 minute read
If you use Google Analytics (GA) then it’s probably time to start taking advantage of the many benefits Google Tag Manager (GTM) has to offer.
You’re doing all the right things. You’re publishing content regularly on your blog, posting to your social media platforms often and engaging with the industry - and yet, for some reason, it’s falling flat and failing to resonate with your audience.
6 minute read
WordPress, an Open Source content management system, is by far the most used CMS on the web. What made WordPress such a pervasive technology is mainly due to its extensive list of plugins. Plugins allow developers to put together large or otherwise complex websites in a shorter period of time. Either developed in house or downloaded from the WordPress plugin repository, they can range from simple style alterations, to image slideshows, to entire frameworks.
2 minute read
Over the years LinkedIn has become a highly evolved business hub. Boasting 3+ million company pages and more than 250 million members, it’s importance in the social media community is significant. It has helped put the spotlight on a wide variety of businesses and it continues to grow into something bigger than just a social platform. Due to its continued increase in popularity it’s no longer targeted towards job seekers and recruiting; it’s now becoming essential to maintain a great company presence across the platform. In this article I’ll be discussing the key points that need to be taken into consideration when setting up your Company’s LinkedIn presence, and how these points can have a direct impact on your business goals.
2 minute read
We really mean it when we say that Content is King. Successful companies operating in the realms of social media are like buzzing cafes, except their version of content is of course, their coffee. They serve fresh coffee daily, they attract the crowds and they continue to serve up the good stuff. Resulting in a bustling cafe retaining old customers and bringing in new ones. When translated onto social media companies posting fresh regular high quality content create a winning virtual hangout.
3 minute read
If you’re not particularly familiar with setting up and running your own website then the initial steps can be something of a challenge. However, to ensure that your website is effective and provides value for your investment you need to understand how to maximise its impact. In previous years it may have been enough to simply have a web presence, but online is now an incredibly competitive place to be and that means your approach needs to be much more proactive. Here are ten elements you should consider;