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Acquiring new customers is never easy or cheap; keeping them is even harder. Customer Retention Cost (CRC) is the key metric to watch for 55% of SaaS companies – and with good reason. It's five times more costly to acquire new customers than it is to retain them.  For SaaS startups, in particular, losing customers due to a lack of engagement is a sure-fire way to sink a business. 

The recent global crisis has left us in uncharted – certainly turbulent – waters in our personal and business lives. This difficult time is driving us all to review how we operate as businesses and communities. Here in the UK, at the time of writing, we’re at the early stages of dramatic changes that we’ve had to make and it’s unclear what is to come and for how long it’s going to be before we return to some form of normality. Therefore, it would be easy to have a knee-jerk reaction, batten down the hatches and cut all your spend, but that would be entirely the wrong thing to do.

Have you ever tried to fill a bucket full of holes with water? It’s pretty tough, right?! The water you pour in the top, just pours out the bottom. You keep working hard to get the water level up, but those holes are just too damned big. At this rate you’re never going to fill that bucket to the top. There are only two options left, you can either: Become Chuck Norris and watch the bucket fill itself. You can now, after all, empty a swimming pool of water with a fork in the rain - surely a leaky bucket is no problem! Plug some of those holes and slow down the rate at which the water is being lost from said bucket.

For SaaS companies, and indeed traditional software companies, part of the sales process is giving prospects access to the software for free. This offers them a chance to get hands on with the solution, really see if it fits the way they work and can deliver the end results they are looking for. In this article we are going to look at the best tactics you can deploy to ensure a healthy conversion rate of free to paid users.

You’re running a successful SaaS organisation; you have the latest software solution to your target market’s biggest challenge. Your product and service is being well received and your marketing strategy is generating a good number of leads as a result. Your sales teams are working with intensity and purpose to close those opportunities in your sales pipeline. But wait a minute! Your profits are not where you forecasted they would be, but the pipeline is telling you that you have all the opportunities to hit your growth goals for the financial year. What could the problem be?

Google Analytics is the most popular web analytics & reporting tool. Not only that but, since the introduction of Universal Analytics, you can now use any device connected to the internet to send data to GA using the ‘Measurement Protocol’. This includes point of sale (POS) systems, mobile apps and even coffee machines or fridges! Whilst GA natively tracks page views, sessions, bounce rates and other metrics, you need to implement some form of customisation to ensure that arguably the most important metric is being tracked – are people interested in buying your product or service? 

If you use Google Analytics (GA) then it’s probably time to start taking advantage of the many benefits Google Tag Manager (GTM) has to offer.

You’re doing all the right things. You’re publishing content regularly on your blog, posting to your social media platforms often and engaging with the industry - and yet, for some reason, it’s falling flat and failing to resonate with your audience.

WordPress, an Open Source content management system, is by far the most used CMS on the web. What made WordPress such a pervasive technology is mainly due to its extensive list of plugins. Plugins allow developers to put together large or otherwise complex websites in a shorter period of time. Either developed in house or downloaded from the WordPress plugin repository, they can range from simple style alterations, to image slideshows, to entire frameworks.