growth driven design

For SaaS marketing teams, getting prospects to the pricing page is a major step in the right direction towards generating more leads for the sales team to follow up. The marketing team has been working like crazy to understand your buyers' personalities and journey. With the help of your analytical tools, they have put together a content plan to ensure your value offer is attracting and engaging your “best fit” clients for your software. It would be a shame for the prospect to get to your pricing page and not convert into a lead or service subscriber. You need to have a compelling pricing model for your SaaS solution; otherwise, all that hard work that has come before is going to become undone.

Imagine this situation; you’re on a website and you want to find out about the different services that a company offer. But when you arrive at their homepage you can’t spot the navigation you need to use and therefore can’t find the information you need. You’re left frustrated because you have to think about how to find what you need.

If you've not selected your target audience before launching your marketing campaign, is it even a marketing campaign?

The design and build of a website is an important step for any business. Regardless of whether you’re a multinational conglomerate with budgets that would make the average Saudi prince weep, or a fresh independent start-up scraping together all the money it can, getting your website design right is absolutely critical.

I’ve worked in the marketing industry for a good few years now across a multitude of projects; from guerilla marketing stunts involving alien time travellers and tattooed albinos, to major corporate re-brands and retail point-of-sale delivery.

In days gone past, web design was often a long and drawn out process, where every possible feature was considered, planned for and then rigidly built into a site, with no room for flexibility. However, Growth-Driven Design has risen to challenge that, taking on board lean and agile principles to create a new approach to website design.

Website design is about far more than simple aesthetics. It incorporates user experience and, ultimately, how well your site's visitors are going to convert. Now that we are over halfway through 2017, let’s take a look back at some of the design trends we have seen for far in 2017.

Over recent years, one page website design has become an increasingly popular trend. Part of this is borne out of the fact that designing, creating and developing a one-page website is much quicker than for multiple page websites — they are much simpler to create than their more complex counterparts. Furthermore, factors such as user experience (UX) and search are often not taken into consideration, particularly in website design for small-medium sized businesses. It’s likely that one-page sites are design led rather than evidence led. ‘We think this will look fantastic’ versus ‘we've looked at your goals and website data and we know this is the right approach’.

In a previous blog I explained how a new methodology called growth-driven design can solve website launch issues, improving the results you get based upon data rather than gut feel. This is a model called Growth-Driven Design. This model has three stages: