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A sales funnel is an essential tool for understanding your current lead volume and what that means for future return on investment (ROI) on sales and marketing activities. Purpose-built sales...
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Spoiler alert: marketing is hard—regardless of your industry. But the challenges that confront SaaS marketers are different and, arguably, more challenging.
Your website harbours tonnes of nifty information. Not just for your customers, but for your business too. Understanding the analytics tools at your disposal – like Google or HubSpot – can help...
Reporting on your marketing efforts can seem challenging. There are many different metrics and data sources and many of them can suggest different things. In this article, I’m going to list some...
There is just one week to go until our next Klood Bytes event — have you got your ticket yet?Klood Bytes is a free event offering attendees the chance to hear from expert speakers on more...
Google Tag Manager (GTM) has been one of my favourite topics of conversation over the last couple of years. In fact, most of my recent blog articles have focused on it - including a specific guide...
This blog post is a first of a series aimed at those preparing for their Google Analytics Fundamental exam, or even wanting to brush up on their knowledge in this minefield of a subject. So if...
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