google analytics

Your website harbours tonnes of nifty information. Not just for your customers, but for your business too. Understanding the analytics tools at your disposal – like Google or HubSpot – can help you determine where your opportunities lie and where your weaknesses lurk. But how do you make sense of it all? Visitors, sessions, pageviews… what’s the difference?

Reporting on your marketing efforts can seem challenging. There are many different metrics and data sources and many of them can suggest different things. In this article, I’m going to list some of the most important metrics, based on the inbound marketing funnel - with metrics you can use to report on how well your marketing is drawing in visitors, converting them to leads, nurturing those leads into paying customers and then turning those customers into advocates for your business.

There is just one week to go until our next Klood Bytes event — have you got your ticket yet? Klood Bytes is a free event offering attendees the chance to hear from expert speakers on more technical digital marketing subjects and network with marketing professionals, as well as business leaders. Held on Wednesday 26th April at our very own Klood Academy, this event will feature two seminars on some of Google’s more advanced products: Analytics, Search Console and Tag Manager. Getting the Most out of Google Analytics and Google Search Console Matthew Kay, Head of Digital — Klood Digital Get more out of your digital marketing efforts by identifying what’s working and what isn’t. Both of these free products provide a wealth of information that you can use to derive actionable insight, meaning you can more effectively optimise your campaigns. Matthew, a Google Analytics and Search Console expert, will explain, step-by-step, how to get the most out of the tools’ features. Introducing Tag Management and Google Tag Manager Matt Trimmer, Managing Director — Ivantage Tag management, and specifically Google Tag Manager (GTM), enables marketers to more effectively track social media, web analytics and more. In this seminar Matt Trimmer will outline what a tag is and how they can be used, how tag management systems work and the benefits of using one. There will also be a demonstration of how to implement a new tag using GTM. Tickets are going fast so if you’re interested in attending ‘Klood Bytes: Using Analytics to get Insight, not Data’, then register now.

Google Tag Manager (GTM) has been one of my favourite topics of conversation over the last couple of years. In fact, most of my recent blog articles have focused on it - including a specific guide to setting up Google Tag Manager and how to setup scroll tracking.

This blog post is a first of a series aimed at those preparing for their Google Analytics Fundamental exam, or even wanting to brush up on their knowledge in this minefield of a subject. So if you’re in need of some supplementary reading, this post is the one for you.     

Google Analytics is a great source of data for businesses and agencies alike, offering a wealth of knowledge that can be used to help improve the performance of a site.

John Wanamaker, a historic USA retailer, considered by some to be a pioneer of marketing and advertising is accredited with the quote “50% of my marketing works, if only I knew which 50%”. Now that may have been the case in the 19th century when Wanamaker was alive, but to be honest it has no place in today’s business and certainly none when it comes to online marketing. With the technology that is available today, there is no valid reason why you should not have a system in place to tell you where your online business is coming from and you have the availability to assign a tracking mechanism to just about any form of marketing that you undertake.

This may be somewhat controversial, but I’m fast coming to the conclusion that content is no longer king. Some of my peers and other industry professionals may not agree with me, but it’s a hypothesis I’ve gradually been warming to over the last few months.