general

2018 is the most important year yet for data management. With the GDPR due to come into force in May, this is a crucial time for marketers when it comes to organising the way that customer details and lead data is handled. 

Despite the many tools we use in today's working environment to try and keep on top of our heavy workload, whether it be online ‘to do’ lists or an incredibly organised Google calendar, it is still incredibly easy to find ourselves distracted by even the smallest of things in the office.

Don't know your geolocation from your geotagging? Or your Follows from your Followers? Well have I got the blog for you. Here's all your key terms for Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram, Youtube and more.

With the recent boom in the vlogging industry, Vloggers have become interactive digital celebrities with brands taking note of the vast array of partnership opportunities to enhance PR and digital strategy. However simply working with Youtubers isn’t your only option when it comes to using Youtube to expand your brand’s awareness. In fact creating your own Youtube channel is becoming a rapidly successful move and so with this in mind you’ll want to do everything in your power to convert a viewer to a subscriber when they land on your brand’s new channel. So to help you get started and optimize your Youtube homepage we’ve created a ‘channel checklist’.

Social; it’s really not going anywhere. In fact, according to a recent study from Econsultancy and Adobe it formed a much bigger part of a marketer’s arsenal than predicted in 2014. The study of over 6,000 marketers concluded that social was last year’s most exciting opportunity for 16% of them. That’s joint third on the list with mobile, and only 1% behind both content marketing and customer experience. Additionally, with Facebook and Twitter incorporating more enhanced advertising technology (such as Multi-Product Ads or Relevance Scores on Facebook and Product Cards on Twitter), it’s only going to get easier to convert customers from the social networks!

WordPress, an Open Source content management system, is by far the most used CMS on the web. What made WordPress such a pervasive technology is mainly due to its extensive list of plugins. Plugins allow developers to put together large or otherwise complex websites in a shorter period of time. Either developed in house or downloaded from the WordPress plugin repository, they can range from simple style alterations, to image slideshows, to entire frameworks.

For many businesses it is important to see ROI when it comes to social media advertising. When you allocate advertising budgets you want to be able to see what they are achieving! Therefore the ability to track conversions made via social adverts is imperative.

Last week Facebook released a rather ‘under-the-radar’ announcement that they had fixed a bug that “caused many third-party analytics tools to undercount the percentage of their organic traffic from Facebook”. Tagged on to the end of a much larger announcement around a range of new tools and features they released for publishers, the announcement was likely lost to many.