facebook

The world of social media is a weird and wonderful place. One minute, you’re browsing through the beautiful holiday snaps of your best friend’s recent holiday to an exotic far flung location, the next, you’re being tagged in a video of a goat ‘singing’ like Taylor Swift. Like I said, weird and wonderful. Whilst the primary aim of people logging into Facebook is to engage with their friends, family and social circles, the platform is now recognised as a fertile place in which to advertise.

During one of my recent courses for the Klood Academy a familiar question popped up, and one I’ve heard many times from clients over the years. It’s a question that’s frustrated me for a while now due to the frequency it’s asked and the unnecessary emphasis that’s placed on it by some marketers. Enter: ‘When is the best time to post on Facebook?’

Facebook is once again making life that little bit more challenging for social media marketers all over the world with its recent algorithm update which favours content from friends and family over businesses’.

Another update to Facebook's News Feed algorithm was announced last week, although you’ll be relieved to know that, for once, this one is unlikely to really impact your organic reach. That is, of course, unless you’re one of those who favours the use of clickbait headlines in what you post, in which case, now is the time to stop. In fact, two years ago was probably the time to stop, but Facebook have given you one last chance to clean up your act. 

As a marketer, one of the most infuriating things about using Facebook is the 20% ad copy rule. But that might all be about to change.

Don't know your geolocation from your geotagging? Or your Follows from your Followers? Well have I got the blog for you. Here's all your key terms for Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram, Youtube and more.

When reporting on your Facebook ads there are a lot of metrics you could focus on. However, the vast majority of these aren’t actually that important, making it very easy to fall into the trap of concentrating on things that don’t really matter. With that in mind, here are some of the metrics you should focus on as well as some that you most definitely should not.

Facebook has recently announced the launch of it’s new tool, Instant Articles which claims to be 10 times faster than standard web articles that are currently being shared by publishers.

Last month at F8 Facebook delivered a presentation on their News Feed and how they determine what content ranks where.