Like I said, weird and wonderful.
Whilst the primary aim of people logging into Facebook is to engage with their friends, family and social circles, the platform is now recognised as a fertile place in which to advertise.
During one of my recent courses for the Klood Academy a familiar question popped up, and one I’ve heard many times from clients over the years. It’s a question that’s frustrated me for a while now due to the frequency it’s asked and the unnecessary emphasis that’s placed on it by some marketers. Enter:
‘When is the best time to post on Facebook?’
Another update to Facebook's News Feed algorithm was announced last week, although you’ll be relieved to know that, for once, this one is unlikely to really impact your organic reach. That is, of course, unless you’re one of those who favours the use of clickbait headlines in what you post, in which case, now is the time to stop. In fact, two years ago was probably the time to stop, but Facebook have given you one last chance to clean up your act.
When reporting on your Facebook ads there are a lot of metrics you could focus on. However, the vast majority of these aren’t actually that important, making it very easy to fall into the trap of concentrating on things that don’t really matter. With that in mind, here are some of the metrics you should focus on as well as some that you most definitely should not.