Email marketing tools offer a number of report metrics that can be a bit overwhelming if you don’t know what you’re looking at. By understanding what each metric means and having an idea of your industry’s benchmarks, you will be able to see how effective your email marketing efforts are.
If you work in the B2C industry you may have questioned whether email marketing has a place in your marketing strategy. Whether you have an eCommerce site or you run a restaurant, your business can benefit tremendously by investing some time, and money, into an email marketing strategy.
So what do I mean by outreach email? Sales and marketers alike typically send hundreds, if not thousands, of emails per week. In some instances these emails are sent to people we don’t know very well, or don’t know at all! These can sometimes be referred to as 'cold emails', and a study by MailChimp shows that open rates for marketing and advertising sit around 18%, and response rates from under 2%. I personally recommend only sending warm emails. Warm emails, put in simple language, are an email you send to someone that you have researched first. Your email contains something personal to the recipient, for example it might touch on a known pain point or a topic you know they are interested in. These things can be gleaned from social media channels such as Twitter, Facebook and LinkedIn. With this in mind, I thought it would be useful to give you a guide to the anatomy of an effective outreach email so that you can move away from the old ways, the cold ways.
Do you have an email marketing strategy for your business? If so, does it cater for each stage of your buyer's journey?
Understanding how psychology can play a role in your email marketing can help improve your brand’s email campaigns. Many of us, especially those who are office based, spend more time checking our inboxes than we would like to admit and this can have an effect on a person’s attitude towards your brand. Checking your emails has been found to be addictive as many of us actually, even if only subconsciously, enjoy the act of receiving and opening them. By making sure your emails have the right content and are sent to the right people, subscribers are likely to associate your brand with these positive feelings.
Every marketer understands the importance of email marketing in any business, however not everyone is clear on how to analyse the results of previous newsletters or how to improve going forward. In this blog, we will discuss which metrics you should be focusing on (depending on your business objectives) and how this information can help