SaaS Marketing and Growth Blog

There is no denying, sales and marketing teams love funnels. They are a great tool that help businesses follow a potential customers' path to becoming a committed customer.

If you are a regular Klood blog reader, you’ll know that we huge advocates for a close working relationship between your sales and marketing teams. Not only does it mean that both teams are...

While working with different SaaS companies over the years, we’ve leveraged social media, paid ads, content development and many other marketing tactics to help them grow.  Over time, we’ve...

You'll be hard-pressed to find a business that isn't asking some weighty questions right now: Our revenue is plummeting; what can we do? Our hot leads are cooling off; how do we reassure them?  ...

With things as they are globally, many companies have had to revisit their lead generation tactics to ensure that they are only spending on the best activities for them. This list will look...

Your marketing strategy has undoubtedly had a bit of a shakeup over the past few weeks. The economic crisis has affected each industry in different, yet concrete, ways. SaaS companies are in a...